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The Old Media or Legacy Media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications.

Although studies suggest that New Media, primarily the Internet, is increasingly getting stronger, replacement of Old Media is not a widespread phenomenon quite yet. There is insufficient evidence and it appears that television outlets are still heavily regarded as valuable news sources.

Advent of New Media

The advent of New Communication Technology (NCT) has brought forth a set of opportunities and challenges for conventional media . The presence of new media and the Internet in particular, has posed a challenge to conventional media,especially the printed newspaper . Analysts in industrial organizations and businesses are of the view that the U.S. newspaper industry is suffering through what could be its worst financial crisis since the Great Depression . Advertising revenues are tumbling due to the severe economic downturn, while readership habits are changing as consumers turn to the Internet for free news and information. Some major newspaper chains are burdened by heavy debt loads. As in the past, major newspapers have declared bankruptcy as several big city papers shut down,lay off reporters and editors, impose pay reductions, cut the size of the physical newspaper, or turn to Web-only publication (Kirchhoff, 2009). The new media have also affected the way newspapers get and circulate their news. Since 1999, almost 90% of daily newspapers in the United States have been actively using online technologies to search for articles and most of them also create their own news websites to reach new markets.

See also

• New media
• Residual media

Related Articles

• Media intelligence

References

1. US network news recovers its voice. Television, Vol. 42 Issue 10
2. Garrison, B., 1996. Successful Strategies for Computer-Assisted Reporting. Mahwah, NJ, USA: Lawrence Erlbaum Associates.
3. Domingo, D. & A. Heinone. 2008. “Weblogs and Journalism: A Typology to Explore the Blurring Boundaries.” Nordicom Review, 29 (1): 3-15. )
4. Barthelemy, S., M. Bethell, T. Christiansen, A. Jarsvall & K. Koinis. 2011. “www.sipa.columbia.edu/academics/workshops/documents/WorldNewsmediaInnovationsStudy-CapstoneWorkshopSpring2011-ABRIDGED.pdf)
5. Domingo, D. & A. Heinone. 2008. “Weblogs and Journalism: A Typology to Explore the Blurring Boundaries.” Nordicom Review, 29 (1): 3-15. )

External links

• "How Old Media Can Survive in a New World". Wall Street Journal. May 23, 2005.

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