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| Founder | Bert van Son |
|---|---|
| Type | Private |
| Headquarters | Almere, The Netherlands |
| Website | www.mudjeans.eu |
MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.
History
The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. Since May 2016, MUD Jeans is headquartered in Almere, The Netherlands.
Sustainable Denim Products
Global Organic Textile Standards (GOTS)
Better Cotton Initiative (BCI)
Partner Factories
Yousstex International
Royo
Lease A Jeans
The Recycle Tour
Partnerships
RePack
- "H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas". The Huffington Post. 2015-08-25. Retrieved 2016-08-09.
- "Sustainble Brands". events.sustainablebrands.com. Retrieved 2016-08-09.
- "Bert van Son « sb16syd". events.sustainablebrands.com. Retrieved 2016-08-09.
- "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.