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| Established | 2012 |
|---|---|
| Founder | Bert van Son |
| Type | Private |
| Headquarters | Almere, The Netherlands |
| Products | Denim apparel |
| Website | www.mudjeans.eu |
MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.
History
The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. Since May 2016, MUD Jeans is headquartered in Almere, The Netherlands.
Sustainable Denim Products
Global Organic Textile Standards (GOTS)
The Global Organic Textile Standards (GOTS) is "the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain". MUD Jeans with the original branding are produced according to this standard.
Better Cotton Initiative (BCI)
Better Cotton Initiative (BCI) exists "to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing better Cotton as a sustainable mainstream commodity". MUD Jeans with the new branding are produced according to this standard.
Transparency
MUD Jeans is a certified B-Corporation, which indicates that the company values the environment and people as high as creating profits, and captures this in their bylaws. Additionally, the company provides all names and origins of its first- and second-tier suppliers, as well as the audit results by the Fair Wear Foundation on the Yousstex International facility.
Partner Factories
Yousstex International
Royo
Lease A Jeans
The Recycle Tour
Partnerships
RePack
References
- "H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas". The Huffington Post. 2015-08-25. Retrieved 2016-08-09.
- "Sustainble Brands". events.sustainablebrands.com. Retrieved 2016-08-09.
- "Bert van Son « sb16syd". events.sustainablebrands.com. Retrieved 2016-08-09.
- "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.
- dsw. "Global Standard gGmbH - General Description". www.global-standard.org. Retrieved 2016-08-09.
- "Better Cotton Initiative". Better Cotton Initiative. Retrieved 2016-08-09.
- ^ "What Your Jeans Would Cost If No One Died to Make Them". Refinery29. Retrieved 2016-08-09.