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MUD Jeans

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MUD Jeans
Established2012
FounderBert van Son
TypePrivate
HeadquartersAlmere, The Netherlands
ProductsDenim apparel
Websitewww.mudjeans.eu

MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.

History

The company was re-launched by Bert van Son after acquiring the brand in 2012. Bert van Son had a new vision for the company and decided to invest in MUD Jeans. Since May 2016, MUD Jeans is headquartered in Almere, The Netherlands.

Awards

  • November 2015: Sustainable Leaders Awards - 'Sustainable Business Models' category
  • February 2015: Investment Ready Program
  • December 2013: NCD Change Award
  • February 2013: Circle Challenge - 'Most circular office ever'

Sustainable Denim Products

Global Organic Textile Standards (GOTS)

The Global Organic Textile Standards (GOTS) is "the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain". MUD Jeans with the original branding are produced according to this standard.

Better Cotton Initiative (BCI)

Better Cotton Initiative (BCI) exists "to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing better Cotton as a sustainable mainstream commodity". MUD Jeans with the new branding are produced according to this standard.

Transparency

MUD Jeans is a certified B-Corporation, which indicates that the company values the environment and people as high as creating profits, and captures this in their bylaws. Additionally, the company provides all names and origins of its first- and second-tier suppliers, as well as the audit results by the Fair Wear Foundation on the Yousstex International facility.

Partner Factories

MUD Jeans works closely with their suppliers of jeans to ensure a strong working relationship.

Yousstex International

The reason MUD Jeans decided to have their products produced at Yousstex in Tunesia, is the mission under which Yousstex International works. Their mission includes the following:

  • Clear, simple, and short communication
  • Safe and comfortable working environment
  • Respect and value the earth through recycling resources
  • Create jobs for talented local individuals

At Yousstex, the stitching and washing of the final MUD Jeans products takes place. The factory incorporates a high level of innovation throughout their process. Two innovative methods that are used in the process of producing MUD Jeans is ozone treatment and laser treatment.

Royo

This factory located in Valencia, Spain, produces the denim material for all MUD Jeans. In 2016, the MUD Team visited the factory and brought back 3,000 pairs of old jeans which were then left to be recycled into new denim material. The so-called "Recycle Tour" is a clear indication of the circular concept that the company embodies.

At this factory, the dying, weaving, as well as the quality control for the fabrics takes place.

Lease A Jeans

The 'Lease A Jeans' concept was launched in 2013. With this concept, MUD Jeans follows a circular economy where the mindset of the consumer changes from owning to using. The concept also promotes the return of the jeans, which will stimulate the recycling process. According to the Ellen MacArthur Foundation, Bert van Son came to notice that in order to promote the return of jeans he has to avoid selling it in the first place .

The consumer can lease a jeans for a period of one year. Throughout this year, the monthly fee is €7,50 (with a one-time membership fee of €20 with which you can lease 3 jeans at a time).

The Recycle Tour

Partnerships

RePack

References

  1. "H&M Is Offering $1 Million Prize For New Recycled Clothing Ideas". The Huffington Post. 2015-08-25. Retrieved 2016-08-09.
  2. "Sustainble Brands". events.sustainablebrands.com. Retrieved 2016-08-09.
  3. "Bert van Son «  sb16syd". events.sustainablebrands.com. Retrieved 2016-08-09.
  4. "Article | Het Financieele Dagblad". fd.nl. Retrieved 2016-08-09.
  5. "Sustainability Leaders Awards 2015 winners revealed". Retrieved 2016-08-12.
  6. "MUD Jeans wins 2014/15 Investment Ready Program - Investment Ready program". 2015-01-16. Retrieved 2016-08-12.
  7. "Persbericht: Mud Jeans wint NCD 'Change Award 2013' - NCD.nl" (in Dutch). 2013-12-16. Retrieved 2016-08-12.
  8. "Grand opening of sustainable office 2.0 – the circular edition – Circle Economy". www.circle-economy.com. Retrieved 2016-08-12.
  9. dsw. "Global Standard gGmbH - General Description". www.global-standard.org. Retrieved 2016-08-09.
  10. "Better Cotton Initiative". Better Cotton Initiative. Retrieved 2016-08-09.
  11. ^ "What Your Jeans Would Cost If No One Died to Make Them". Refinery29. Retrieved 2016-08-09.
  12. "Yousstex - MUD JEANS". Retrieved 2016-08-12.
  13. "The Recycle Tour: B Corp Mud Jeans recycles 3.000 Lease Jeans into new jeans. The innovative success of the circular concept". bcorporation.eu. Retrieved 2016-08-12.
  14. "Royo - MUD JEANS". Retrieved 2016-08-12.
  15. "Mud Jeans - Lease je spijkerbroek". Retrieved 2016-08-12.
  16. "Case Studies - MUD Jeans". Ellen MacArthur Foundation. Retrieved 2016-08-15.