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The Rise of Interactive Marketing
Linking to Digital Marketing
http://www.accendodigital.com/2011/09/digital-versus-interactive-marketing-media/
For a long time, "digital" and "interactive" have been used interchangeably in the marketing world.
With mouse clicks and keystrokes considered not only interactions but also campaign success metrics, digital media has been considered interactive by definition.
As a result, all digital advertising -- on computers, mobile devices, connected televisions, and video games -- has been grouped into a single category.
Targeting is a favorite topic for digital buyers, and media certainly do not need to be interactive to be highly targeted.