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Rally for Rivers

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File:Rally for rivers.png
Rally for Rivers Logo

Description

Rally For Rivers is a campaign launched by Isha Foundation in 2017 to save the dying rivers of India. Rally for Rivers campaign was launched to create awareness on protecting rivers. The campaign was launched by Sadhguru. He requested people across the nation to join the campaign and show their support for the cause. Sadhguru, who addressed a gathering of more than 10000 people at Isha Yoga Centre, said water is one of the most fundamental requirements for life.

Journey

Conceived by Sadhguru, the rally flagged off from Isha Yoga Center, Coimbatore on September 3 and culminate in Delhi on October 2, covering 13 states and 21 major cities. Sadhguru drove this entire stretch of 6560 km across India.

Plan by Isha Foundation

Native forest trees would be planted in government-owned land along riverbanks. Organic fruit tree cultivation would be taken up on private farmers’ lands. This solution ensures that rivers are restored while also enhancing farmers’ livelihood by more than doubling their income in five years. The availability of fruit also improves nutritional intake among people.

Support by Celebrities

Celebrities like Salman Khan, Rishi Kapoor and Anupam Kher are among Bollywood celebrities who have support to Rally for Rivers campaign, urging fans and followers to help save the country’s rivers. Salman Khan also released video requesting people to support rally for the betterment of rivers of India. Salman’s brother, actor, and filmmaker Arbaaz Khan, too, called for bringing awareness for a better future..

References

  1. Times of India. "Isha Yoga launches 'Rally for Rivers' campaign in city". {{cite web}}: Cite has empty unknown parameter: |1= (help)
  2. "Rally for Rivers Day – Sept 1". {{cite web}}: Cite has empty unknown parameter: |1= (help)
  3. "Give amiss call". {{cite web}}: Cite has empty unknown parameter: |1= (help)
  4. "Salman And Rishi Kapoor Are Supporting Rally For Rivers Campaign And Here's Why It's Important". {{cite web}}: Cite has empty unknown parameter: |1= (help)
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