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In the South Park episode entitled "Gnomes (Underpants Gnomes)", the Underpants Gnomes are a community of underground gnomes who steal underpants, notably from Tweek.

The Underpants Gnomes have a three-phase business plan, consisting of:

1. Collect underpants
2. ???
3. Profit!

None of the gnomes actually know what the second phase is, and all of them assume that someone else within the organization does. A similar business model is also found in one episode of Arthur, where an organization of pets form the Sock Exchange. The gnomes specifically satirize dotcom businesses with poorly devised business models, although the satire also lends itself to any ill-conceived business plan. The three-step business plan has become a recurring joke on websites like Slashdot, MetaFilter and other sites, with various things substituted for the first step (See also Slashdot subculture).

See also: Recurring South Park characters, list of South Park episodes

• South Park