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| Miroslava Duma | |
|---|---|
| Born | 10 March 1985 Surgut, Siberia, Russia |
| Occupation(s) | Digital entrepreneur, investor, speaker |
| Known for | CEO and Founder of Fashion Tech Lab (FTL), Buro247.com; |
Miroslava Duma is a Russian digital entrepreneur and investor in the world of international fashion. She is the founder of the digital company Buro 24/7 and its fashion and lifestyle platform Buro247.com. Duma is the CEO and founder of Future Tech Lab, a venture capital fund. Duma has been called "a force of the fashion industry" by the Financial Times and as the "most connected digital entrepreneur in fashion" by Vogue.
Journalistic career
Duma’s career in journalism began when she was appointed Special Projects Director at Harper's Bazaar. She moved into freelance writing working for magazines including: Vogue, Tatler, Forbes Woman and Glamour (Russian versions).
Buro 24/7
Duma identified a gap in the marketplace for a single lifestyle platform that featured the latest news on fashion and culture and so founded Buro 24/7 in 2011, which is a website for art, architecture, cinema, fashion, music and style. The platform is available in Australia, Azerbaijan, Croatia, Kazakhstan, Malaysia, Mexico, the Middle East, Mongolia, Russia, Singapore and Ukraine. Expansion into further countries is planned.
In July 2017, Buro 24/7 announced the acquisition of a majority stake in fashion magazine System. The two companies will share teams, resources, and a brand identity, with Buro 24/7 moving its international HQ from Moscow to London.
Future Tech Lab
In 2017 Duma founded Future Tech Lab (FTL). FTL is structured as a hybrid that combines an investment company, a multinational accelerator and an experimental laboratory. FTL specializes in smart textiles and bio– and nanotechnologies.
Digital investor, speaker and mentor
Duma has invested in Reformation (a greenfashion brand), Dropel Fabrics, RewardStyle, and Finery. Duma has been a member of the advisory board of Diamond Foundry of San Francisco since 2016.
In order to share her entrepreneurship experience with the next generation of fashion technology entrepreneurs, Duma joined New York Fashion Tech Labs as a mentor. The NYFTL is a twelve-week program that provides early growth stage fashion technology companies with access to New York’s leading fashion retailers and brands.
Personal life
Born in 1985 in Surgut (in the oil-rich Tyumen region) she is married to Aleksey Mikheev, a Russian entrepreneur. They have three children.
Education
Duma graduated from the Moscow State Institute of International Relations (MGIMO) in 2008 with a Master’s degree in International Business and Business Administration.
Controversy
A massive backlash erupted because of a racist gaffe between Duma and Ulyana Sergeenko at couture fashion week. The scenario worsened as a tape was released where she is making homophobic and transphobic comments against blogger BryanBoy and model Andreja Pejic. The controversy led to Duma being dropped from child's fashion company she founded, The Tot, and a website she co-founded, Buro 24/7.
References
- ^ "Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest". The Business of Fashion. 2017-05-12. Archived from the original on 2017-11-07. Retrieved 2017-10-31.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "News Bites | Buro 24/7 Partners with System, ES Magazine's Tribute to London". Archived from the original on 2017-08-03. Retrieved 2017-11-02.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "Reformation Raises $12 Million from Stripes Group, 14W and Karlie Kloss". Fashionista. Archived from the original on 2017-11-07. Retrieved 2017-10-31.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "Модная Россия: инвестиции в одежду позволяют изменить ее внешний вид и процесс покупки". Forbes Russia. Archived from the original on 22 October 2017. Retrieved 26 October 2017.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "RewardStyle Raises $15 Million From Maverick, Miroslava Duma". WWD. 30 June 2015. Archived from the original on 2015-07-02. Retrieved 30 June 2015.
{{cite news}}: Unknown parameter|dead-url=ignored (|url-status=suggested) (help) - "Finery Aims to Succeed Where Other Virtual Closets Have Not". The Business of Fashion. 2017-03-09. Archived from the original on 2017-11-07. Retrieved 2017-10-31.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "Subscribe to read". Financial Times. Archived from the original on 2017-11-07. Retrieved 2017-11-02.
{{cite web}}: Cite uses generic title (help); Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "Miroslava Duma and Her Style". Fashion Inspo. Archived from the original on 26 March 2015. Retrieved 24 August 2015.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - Gray, Nathan. "A working fashionista". The Moscow News. Archived from the original on 13 October 2014. Retrieved 24 August 2015.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "Designer Ulyana Sergeenko Faces Backlash After Using Racial Slur During Couture Week". Harper's BAZAAR. 2018-01-23. Retrieved 2018-06-29.
- "'Racist' Russian blogger caught on camera criticizing trans models". Mail Online. Retrieved 2018-06-29.
- Theodosi, Lorelei Marfil,Natalie (2018-01-24). "Fashion Figures Slam Miroslava Duma for Offensive Comments". WWD. Retrieved 2018-06-29.
{{cite news}}: CS1 maint: multiple names: authors list (link) - "Miroslava Duma Is At The Centre Of Fashion's First Fake News Scandal". Harper's BAZAAR. Retrieved 2018-06-29.