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Heavy (website)

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Heavy.com
Type of siteNews
Available inEnglish, Spanish
OwnerHeavy Inc.
Created by
  • Simon Assaad
  • David Carson
URLheavy.com
CommercialYes
RegistrationOptional

Heavy.com is a news and information website based in New York City. Founded in 1999 as an entertainment website by Simon Assaad and David Carson, the site is owned by Heavy Inc., which also owns the Spanish-language news site Ahoramismo.com. Assaad is the CEO of Heavy Inc.

Offering film clips and animations accompanying advertising in 2005, via the Sony Playstation, the site was initially based around video games rather than the internet, but switched to news and popular-culture derived content in 2012. In its earlier incarnations, Heavy.com created and produced comic programming and original video, including the Behind the Music that Sucks series.

In its more news orientated form, Heavy.com typically uses a "5 Fast Facts" format for news stories and, and according to Slate magazine, compiles its articles from other sources without original reporting, but assembles them accurately and at speed without expressing an opinion.

References

  1. "Heavy.com Site Info". Alexa Internet. Retrieved 2017-11-08.
  2. ^ Ives, Nat (May 3, 2005). "The Media Business: Advertising; The latest unconventional vehicle for promotions is a hand-held media device. Will anyone watch?". The New York Times. ISSN 0362-4331. Retrieved May 14, 2009.
  3. ^ Hansell, Saul (March 27, 2006). "A Web Site So Hip It Gets Laddies to Watch the Ads". The New York Times. ISSN 0362-4331. Retrieved May 14, 2009.
  4. ^ Omerus, Will (March 15, 2017). "Five Fast Facts You Need to Know About Heavy.com". Slate. Retrieved April 24, 2019.
  5. "About Heavy". Heavy. Retrieved January 11, 2017.
  6. Gathman, Roger (March 1, 2002). "Behind the Web Site That Works: Heavy.com's wicked humor and winning strategy". The Austin Chronicle. ISSN 1074-0740. Retrieved May 14, 2009.
  7. King, Brad (March 25, 2005). "Heavy.com: Behind the Sucks". Wired News. Condé Nast Publications. Retrieved 2009-05-14.

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