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J Allard

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J Allard, total douchebag, and the unsavvy mind behind Zune

J Allard (his legal name; formerly James Allard) (born January 12 1969 in Glens Falls, New York) is a Corporate Vice President and the Chief XNA Architect at Microsoft. Bald by nature but total fashion disaster by choice, J fought back his mid-life crisis by developing Zune, the portable music player offered by Microsoft and eroneously-dubbed the "Ipod killer". It will soon be killed by the "Zune-killer" Apple Computers IPhone.

He is known for his historic 1995 memo, "Windows: The Next Killer Application on the Internet", about the coming rise of the Internet. The memo, distributed to Microsoft leaders, reshaped the company's direction. A Boston University graduate with a bachelor's degree in computer science, Allard has also been known to play The Game as part of Team Pink. On Xbox Live, Allard's Gamertag is "HiroProtagonist".

Allard is overseeing development of the Microsoft Zune, a handheld portable media device seen by the media as a potential iPod rival. Allard has notably signed several artists as part of a broad Zune marketing campaign by Microsoft, which included heavy promotion during Seattle's Bumbershoot festival in 2006.

References

  1. "J Allard". BusinessWeek Online. Retrieved 2006-11-29.
  2. "Leaders of The Pack". Newsweek International. April 25, 2005. p. 41. ISSN 01637053. {{cite news}}: |access-date= requires |url= (help)
  3. "J Allard: Corporate Vice President, Design and Development, Entertainment and Devices Division". Microsoft. 2006-10-06. Retrieved 2006-11-12. {{cite web}}: Check date values in: |date= (help)

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