 Logo used since 2018 | |
| Formerly | Tenplay (2013–18) |
|---|---|
| Type of site | |
| Predecessor(s) | ten.com.au |
| Headquarters | Pyrmont, New South Wales, Australia |
| Area served | Australia |
| Owner | Paramount Networks UK & Australia (Paramount Global) |
| Services | Streaming service |
| Parent | Ten Network Holdings |
| URL | 10play |
| Commercial | Yes |
| Registration | Optional |
| Users | 7 million (2023) |
| Launched | 29 September 2013; 11 years ago (2013-09-29) |
| Current status | Active |
10Play or 10 Play (formerly known as Tenplay, set to rebrand as 10 in early 2025) is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. 10Play offers online live streaming of Channel 10, 10 Peach Comedy, 10 Bold Drama, and Nickelodeon, as well as live sport via 10 Sport.
10Play is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV, Xbox One and Xbox Series X and Series S. As of September 2023, 10Play has over 7 million registered users.
History
2013–2018: Tenplay
On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for Network Ten, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors. Tenplay became the third catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network and the second being FIXPlay from Ninemsn and the Nine Network.
2018–present: 10Play
On 31 October 2018, after Network 10 rebranded to a new logo and it multi-channels were renamed from Eleven to 10 Peach and from One to 10 Boss before later changing to 10 Bold, Tenplay was also rebranded to its new name and logo of 10Play.
In 2024, Paramount announced that 10Play would be rebranded as simply 10, adopting the same branding as the network's linear television platform in 2025.
Streaming
Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours. 24-hour live streaming of the main channel commenced on 26 January 2018. A live stream of 10 Bold was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to a 24-hour live stream and 10 Peach was added to the 10Play live streaming service. On 27 September 2020, 10 Shake was added to the 10Play live streaming service. On 2 December 2022, 10Play launched free ad-supported streaming television (FAST) channels. On 31 August 2023, 51 Pluto TV FAST channels were added to the 10Play live streaming service.
Content and programming
10Play provides on-demand access to almost all the TV programs that are broadcast on Network 10 linear broadcast channels (Channel 10, 10 Peach Comedy, 10 Bold Drama and Nickelodeon).
Programs are categorised by these genres:
- Adventure
- Comedy
- Crime
- Documentary
- Drama
- Kids
- Lifestyle
- Light Entertainment
- Movies
- News
- Reality
- Sport
- Thriller
Programs
- After Paradise
- The Bold and the Beautiful Fast Tracked
- Days of Our Lives Fast Tracked
- The Caravan
- Darryl Beattie Adventures
- Dream Big
- I Kissed a Boy
- My Name is Captain Thunderbolt (Sometimes)
- Neighbours: Erinsborough High
- Neighbours Summer Stories
- Sidelines
- Terry's Talks
- NBL22: Next Level
- NBL23: Unrivalled
- TGB
- Round Ball Rules
- TL;DR
- To Kingdom Come
- United
- WOW – Women of Wrestling
- The Young and the Restless Fast Tracked
Live sports
Further information: 10 Sport- A-League Women (2021–present)
- Australia Cup (2021–present)
- Women's Australia Cup (2023–present)
- Bellator MMA (2021–present)
- Pararoos Internationals (2023–present)
- Roshn Saudi League (2022–present)
- National Basketball League (2021–present)
Availability
Through the streaming platform, 10Play provides live stream access to the whole Network 10 suite of channels, including the main and multi-channels.
Current Pluto TV FAST channels
As of 1 July 2024, the following online only channels are also available:
- Nickelodeon
- Nick Jr. Club
- TeenNick
- NickToons
- NickToons 90s
- NickToons 00s
- NickRewind
- NickClassics
- MTV Best of
- MTV Reality
- MTV Dating
- MTV Drama
- MTV EMA
- MTV Retro
- MTV Entertainment
- MTV Biggest Pop
- MTV Love
- MTV On Tour!
- MTV The Shores
- MTV Ridiculousness
- MTV EMA
- Avatar: The Last Airbender
- South Park
- MasterChef
- Survivor
- Survivor US
- Haunt TV
- Nature Time
- True Stories
- Baywatch
- Prisoner
- Puberty Blues
- Merlin
- Rush
- Wipeout Xtra
- Xtream Adventure
- The Wicket Tuna Channel
- Movie Sphere
- Thriller Movies
- Medical Emergency
- Comedy Dynamics
- Dynasty
- Happy Days
- I Love Lucy
- Hawaii Five-O
- Matlock
- Mission Impossible
- Brady Bunch
- Drew Barrymore
- Judge Judy
- Becker
- B&B Classics
- Beverly Hills, 90210
- Diagnosis: Murder
- Gunsmoke
- CSI
- Graham Norton
- Twilight Zone
- I'm a Celebrity
- Bellator MMA
- NCIS
- Bondi Rescue
- Good Chef Bad Chef
- SpongeBob SquarePants
- America's Next Top Model
- Australia's Next Top Model
- The Dog House
- 48 Hours
- World of Football
FAST Holiday channels only
- Halloween Movies (every October)
- Christmas Movies (every December)
Former FAST channels
- Action and Adventure (2022–23)
- Aussie Drama (2022–23)
- Dora the Explorer (2024)
- Little Kids (2022–23)
- Retro Cartoons (2022–23)
- Romance Movies (2024)
- The Traitors (2023)
- True Stories (2022–23)
- The Challenge (2022–23)
- NickMovies (2023–24)
See also
References
- ^ "10 Play celebrates 10 years with 7 million registered users". Mediaweek. 2023-09-28. Retrieved 2023-10-04.
- ^ Knox, David (5 October 2023). "10Play turns 10". TV Tonight. TV Tonight. Retrieved 5 October 2023.
- ^ Knox, David (24 September 2024). "10Play to be rebranded as 10". TV Tonight. TV Tonight. Retrieved 25 September 2024.
- Southcott, Chris (29 September 2013). "TENplay launches: How does Network Ten's new catch-up service compare?". TechGeek. Archived from the original on 23 February 2016. Retrieved 14 February 2016.
- Knox, David (30 September 2013). "TENplay, anywhere, anytime". TV Tonight. Archived from the original on 23 February 2016. Retrieved 14 February 2016.
- Knox, David (20 January 2016). "Rumour: TEN to expand live streaming?". TV Tonight. Retrieved 30 October 2023.
- Perry, Kevin (1 December 2022). "10 PLAY expands your free viewing options with addition of 13 new FAST Channels". TV Blackbox. Retrieved 1 August 2023.
- ^ Knox, David (31 August 2023). "51 FAST channels launch on Pluto TV". TV Tonight. TV Tonight. Retrieved 2 September 2023.
External links
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