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Aaron Dignan (born December 20, 1979) is an American businessman and writer.

Career

Dignan is the founder of The Ready, an org design company based in New York City, New York; and the former CEO of Undercurrent.

He is the author of Game Frame: Using Games as a Strategy for Success (Free Press, 2011, ISBN 978-1451611052).

Dignan sits for digital-advisory boards for General Electric, American Express and PepsiCo, as well as the board of directors for Smashburger.

References

1. "The Ready Homepage".
2. "Aaron Dignan Co-Founder of Under Current". ZDNet.
3. "Q&A: Aaron Dignan, co-founder of Undercurrent, on demystifying digital strategy". ZDNet.
4. ^ "Spotlight: Aaron Dignan The CEO of digital shop Undercurrent clowns around a bit in his SoHo office".

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