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 | |
| Type of business | Division |
|---|---|
| Type of site | OTT platform |
| Headquarters | San Sebastián de los Reyes, Spain |
| Industry | |
| Products | |
| Parent | Atresmedia |
| Commercial | Yes |
| Registration | Required |
| Users | 670,000 (December 2024) |
| Launched | 9 September 2019; 5 years ago (2019-09-09) |
| Current status | Active |
Atresplayer (formerly Atresplayer Premium) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia. It is marketed outside Spain as Atresplayer Internacional.
History and description
The paid suscription was launched in Spain on 8 September 2019. The first original series released on the platform was El Nudo. Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium early offered three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.
In December of 2021, Atresplayer had over 600,000 subscribers.
Unlike its rival paid suscription, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video), Atresplayer Premium restricted its offer to streaming original programming. It was available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode. There is, however, geo-blocked content.
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy, or Perdida.
Atresmedia set a 5 July 2023 date for the renaming of 'Atresplayer Premium' into 'Atresplayer', merging AVOD and PVOD products under the same brandname.
In December 2024, TelevisaUnivision and Atresmedia announced an agreement for the launch of Vix in Spain through Atresplayer starting in January 2025.
References
- "atresplayer cierra 2024 como la plataforma que ha estrenado más nuevos títulos de ficción española". Atresmedia (in Spanish). 23 December 2024. Retrieved 24 December 2024.
- Rodrigo Saavedra, Javier (13 June 2023). "Atresplayer comienza su 'revolución': estreno de marca, bajada de precio y muchas más series que nunca". Los 40.
ATRESplayer PREMIUM, la marca bajo la que Atresmedia estrenaba contenidos en streaming desde verano de 2019, ahora pasará a llamarse atresplayer
- Whittock, Jesse (19 December 2024). "TelevisaUnivision's ViX To Launch In Spain Through Atresplayer". Deadline Hollywood.
- ^ Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
- ^ Del Valle, David (21 December 2023). "Spain: Atresplayer surpasses 600,000 subs". Advanced Television. Retrieved 30 May 2024.
- "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
- ^ García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.
- Palenzuela, Fernando S. (13 June 2023). "Atresplayer presenta su revolución: Cambio en el nombre, diez nuevos canales y una tarifa familiar". FormulaTV.
- "TelevisaUnivision y Atresmedia lanzarán en España en 2025 el servicio de streaming ViX". Europa Press (in Spanish). 19 December 2024. Retrieved 2 January 2025.
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