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Aztec was a chocolate bar produced by Cadbury's from 1967. It was made of nougat and caramel covered with milk chocolate and was sold in a deep purple wrapper. The Aztec was created by Cadbury's to compete with the Mars Bar, but it was discontinued in 1978.

The Aztec was briefly revived as Aztec 2000 in 2000, but was discontinued again soon after.

The Moro is a similar Cadbury product, first sold in New Zealand in the 1960s, that was a much more successful competitor to the Mars Bar.

References

1. Hubert A. Greven. La Langue des slogans publicitaires en anglais contemporain (in French). Publication Univ Rouen Havre. p. 331. ISBN 9782877757515.
2. "The History of Cadbury". Hermitage School. p. 15. Retrieved 8 February 2021.
3. Jon O'Brien (7 July 2017). "World Chocolate Day: 15 bars we wish they would bring back". Metro. Retrieved 8 February 2021.
4. Carmella de Lucia (28 October 2017). "As Cadbury launches retro chocolate selection boxes - we look at the classic bars that should make a comeback". CheshireLive. Retrieved 8 February 2021.
5. Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p. 7. ISBN 9780007575480.
6. Dennis Adcock; Al Halborg; Caroline Ross (2001). Marketing: Principles and Practice. Pearson Education. p. 184. ISBN 9780273646778.
7. John Bradley (2011). "14: The Overseas Businesses Go From Strength To Strength". Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley & Sons. ISBN 1119995051.

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Manufactured by Hershey's in the U.S. under licensing agreement Category

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