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Backbone Digital Leaders is a digital strategy firm specializing in online advocacy, social networking, and constituency development. It was founded by communications expert Jess Moore Matthews. Backbone Digital Leaders provided digital strategy services for Michelle Obama’s When We All Vote, and Stacey Abrams’ Fair Fight Action organizations, which advocate for fairness and against voter suppression in the United States.

History

Jess Moore Matthews founded Backbone in 2020 as an organization of Black women and nonbinary activists that was established to support voting rights and training for digital activists.

Services

Backbone offers online digital strategy and training in social media marketing, micro-targeted advertising, email campaigns, grassroots fundraising, and multi-platform organizing. Advisors include Bree Newsome Bass, Erica Buddington, Maya Rupert, and Stacy Lynch.

References

1. "How Jess Moore Matthews is training the next generation of digital activists". Mic. 2024-02-20. Retrieved 2024-08-16.
2. Taylor, Vanessa. "How Jess Moore Matthews is training the next generation of digital activists". mic.com. BDG. Retrieved 18 July 2021.
3. "Backbone Digital". Retrieved 18 July 2021.

External links

• Official website

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