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In advertising, a bald assertion in advertising (or non-establishment claim) is a subcategory of a false advertising claim. A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth. An example of such advertising practices is when a company claims their product is the best on the market.

References

1. Ferrell, O.C.; Fraedrich, John; Ferrell, Linda (2016). Business Ethics: Ethical Decision Making & Cases (11th ed.). Cengage Learning. p. 78. ISBN 978-1305500846.

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