Banza is a brand of high protein pasta made from chickpeas.
History
Banza was founded by brothers Scott and Brian Rudolph. They debuted the product in 2014 on the show Restaurant Startup and after received funding to launch the project later that year. Its first retail location was Meijer in Grand Rapids, Michigan. It launched with a gluten free protein pasta made from chickpeas. Time named it as one of the best inventions of 2015.
It later launched other products, including mac and cheese in 2016 and rice in 2019. By 2023, it was available in 25,000 retail locations in the United States. Banza pasta has twice the protein and four times the fiber of regular pasta. The company was included in the Time list of influential companies in 2024.
References
- Gaynor, Jessie (1 February 2018). "Calling All Diabetics, Celiacs, And Carb Watchers: This Pasta Is The Truth". BuzzFeed. Retrieved 22 January 2024.
- ^ Friess, Steve (30 November 2016). "How Banza, a Chickpea Pasta Start-Up, Thrives on Attention". The New York Times. Retrieved 21 January 2024.
- Bronner, Stephen J. (15 October 2018). "This Entrepreneur Quickly Grew His Chickpea Pasta Company by Being Scrappy and Bold and Borrowing Tech Company Tactics". Entrepreneur. Retrieved 22 January 2024.
- ^ Barkho, Gabriela (2 October 2023). "How Banza is expanding its product portfolio of better-for-you comfort foods". Modern Retail. Retrieved 21 January 2024.
- "The 25 Best Inventions of 2015". Time. 19 November 2015. Retrieved 22 January 2024.
- Sifferlin, Alexandra (22 August 2017). "What Is the Best Non-Pasta Pasta?". Time. Retrieved 22 January 2024.
- "TIME100 Most Influential Companies 2024". TIME. Retrieved 2024-10-08.
- Bansal, Varsha (2024-05-30). "TIME100 Most Influential Companies 2024: Banza". TIME. Retrieved 2024-10-08.
External links
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