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Bengal Punch was a sports drink created in 1958 for the Louisiana State University football team. It is believed to be the first sports drink ever created, pre-dating Gatorade by seven years. It was created by Dr. Martin J. Broussard, the long-time LSU athletic trainer who served the university from the mid-1940s until the early 1990s.

Bengal Punch later became a flavor of Quickick sports drinks. The brand was popular throughout the Southeastern US with its main base as Louisiana and Texas. Quickick was formerly owned by Bud Adams, co-founder of the American Football League and former owner of the Houston Oilers, Tennessee Oilers and Tennessee Titans. The ownership of Quickick later resided with a group of businessmen based in Baton Rouge, Louisiana operating as QK Brands. Until 2000, Quickick was bottled and distributed by various Coca-Cola, Dr. Pepper and several other bottlers. After 2000, Quickick brought bottling and distribution in-house and all operations and facilities were located in Baton Rouge, Louisiana.

See also

• LSU Tigers and Lady Tigers
• LSU Tigers football
• LSU Sports

References

1. "Sports Drinks". CoolRunning.com. Retrieved December 6, 2006.
2. "The Benefits of Electrolytes in Sports Drinks". streetdirectory.com. Retrieved November 24, 2019.
3. ^ "Hydrating Athletes Then and Now". cramersportsmed.com. October 1, 2018. Retrieved November 24, 2019.
4. ^ "Throwback: The Legend of Bengal Punch". digbr.com. Retrieved November 24, 2019.
5. "Quickick". QK Brands, LLC. Archived from the original on 2014-08-07. Retrieved November 24, 2019.

• Dietary supplements
• LSU Tigers football
• LSU Tigers and Lady Tigers
• Sports drinks
• Products introduced in 1958