BoKu was a fruit juice brand marketed in the United States from 1990 to 2003 by McCain Citrus, Inc. It was sold in a box, much like competitors such as Minute Maid.
BoKu was marketed as "adult" juice, as juice boxes were commonly attributed to grade-school children because of their small size and easy ability to pack in a lunch. Consequently, BoKu juice boxes were larger, omitted a straw in favor of a pull tab, and were offered in flavors considered more suitable for adults.
BoKu is a play on the French word beaucoup, meaning "a lot", due to BoKu containing more juice.
BoKu's television ads featured comedian Richard Lewis. Lewis would be seen standing in front of the camera, holding a BoKu box and espousing how the product was suited more for adults than children. At the end of each ad, shortly after taking a sip, Lewis would say to the camera: "Is that too much to ask?!"
Popular culture
BoKu beverages appear in the Disney+ series Loki.
References
- "McCain Citrus: the little juice company grows up" Business Library, April–May 1992
- Archived at Ghostarchive and the Wayback Machine: 1991 Boku Commercial With Richard Lewis. YouTube.
- Archived at Ghostarchive and the Wayback Machine: Boku Drink Commercial with Richard Lewis. YouTube.
- "Loki: Never Mind the Sacred Timeline, the TVA Is Protecting Forgotten '90s Drinks". CBR. 2021-06-18. Retrieved 2021-06-22.
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