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Branch (company)

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Mobile software company
Branch
Founded2014
HeadquartersPalo Alto, United States

Branch (formerly Branch Metrics) is a mobile software company focused on mobile deep linking and attribution. The headquarter of the Branch is located in Palo Alto, California.

History

Branch Metrics was founded on April 15, 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin. In the summer of 2014, the company completed the StartX Accelerator program at Stanford University.

In September 2014, Branch announced the completion of a $3 million venture funding round led by New Enterprise Associates. In 2015 Branch won a startup competition at Mobile World Congress.

In February 2015, the company completed a $15 million Series A funding followed by additional $35 million funding in January 2016.

In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground Ventures.

In September 2018, the company authorized the sale of $129 million in Series D shares, and acquired the attribution analytics platform TUNE.

In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by New Enterprise Associates.

In 2022, the company acquired Android customization applications Nova Launcher and Sesame Search, as well as data platform AdLibertas. In August 2024, Branch made significant cuts to the Nova Launcher team, laying off everyone but the project's original founder Kevin Barry.

Technology

Branch has developed improved deep linking technology that directs users to a specific place within the app the first time a link is clicked, even if the app has not been installed. To do this, Branch Metrics is combining deep linking technology with matching technology.

Branch also uses tools for cohort analysis and touchpoint tracking.

References

  1. ^ Perez, Sarah (2014-09-23). "Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web". TechCrunch. Retrieved 2022-11-09.
  2. "Branch Metrics helps Peet's Coffee migrate to mobile linking and measurement platforms". SiliconANGLE. 2022-06-17. Retrieved 2022-11-09.
  3. Vrabie, Elena (2022-03-29). "Madalina Seghete, co-founder of Branch, on raising €270M and moving mobile experiences into the privacy-centric era". TheRecursive.com. Retrieved 2022-11-09.
  4. ^ "Branch Metrics comes up with gold at Mobile World Congress startup showdown". VentureBeat. 2015-03-05. Retrieved 2022-11-09.
  5. Chapman, Lizette (2015-02-26). "Branch Metrics Raises $15 Million to Scale Deep-Linking Technology". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-11-09.
  6. Perez, Sarah (2015-02-26). "Branch Metrics Raises $15 Million For Its Smarter Mobile Deep Linking Technology". TechCrunch. Retrieved 2022-11-09.
  7. Lawler, Ryan (2017-04-10). "Deep-linking startup Branch raised $60 million from Andy Rubin's Playground Ventures". TechCrunch. Retrieved 2022-11-09.
  8. Clark, Kate (2018-09-07). "Deep-linking startup Branch is raising more than $100M at a unicorn valuation". TechCrunch. Retrieved 2022-11-09.
  9. "Branch On Acquisition Of TUNE's Attribution Biz: "You Can't Have Measurement Without Fixing The User Experience"". AdExchanger. 2018-09-10. Retrieved 2022-11-09.
  10. "CORRECTED-Marketing tech startup Branch valued at $4 billion after latest funding". Reuters. 2022-02-10. Retrieved 2022-11-09.
  11. Nickolas Diaz (2022-07-19). "Branch strikes twice with Nova Launcher and Sesame Search acquisition". Android Central. Retrieved 2022-11-09.
  12. "Branch Just Bought A First-Party Data Platform For App Developers". AdExchanger. 2022-08-31. Retrieved 2022-11-09.
  13. Kastrenakes, Jacob (2024-08-09). "Nearly everyone working on Nova Launcher has been laid off". The Verge. Retrieved 2024-08-11.
  14. "Branch provides linking technology and measurement tools in the age of digital marketing". SiliconANGLE. 2022-06-03. Retrieved 2022-11-09.
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