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(Redirected from Brand's)
Singaporean food product company
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Cerebos Pacific Limited traces its name back to 1892, when George Weddell decided to mix calcium phosphate with salt and invented dry-pouring salt. The brand name 'Cerebos' was derived from 'Ceres' for the Roman goddess of wheat harvest, and 'os' from the French word for 'bone.'
Cerebos subsequently grew to include a wide range of food products. It acquired Brand & Company in 1959 and later acquired Rank Hovis McDougall (RHM) in 1968.
In 1981, Cerebos Pacific Limited was formed, and in 1982 it acquired all RHM subsidiaries in the Asia-Pacific region. Suntory Holdings later purchased RHM shares in Cerebos Pacific Limited in 1990. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory until 2018, when its food and coffee division (including the Cerebos brand name in the Asia-Pacific region) was acquired by the Kraft Heinz Company. Suntory subsequently moved the health supplements division (now under Brand's brand name) to Yeo Hiap Seng Pte. Ltd., and CPL was deregistered from the company register of Singapore.
Beginnings (1820s - 1920s)
Year
History
1820s
The poor health of King George IV inspired a royal chef, Mr. Henderson William Brand, to develop an essence of chicken beverage to boost His Majesty's condition.
1835
Mr. Brand commercialised Brand's Essence of Chicken after his retirement.
1873
Mrs. Brand passes the business to J J Mason who is joined in partnership by Mr. Thomas Dence.
1887
A new factory is built at 72-84 South Lambeth Road, Vauxhall, .
Kraft Heinz acquires most of Cerebos Pacific Limited assets from Suntory Holdings Limited. Company deregistered from the company register of Singapore.
Divisions
Health Supplement Division
In Asia, the Health Supplement Division managed Brand's liquid and tablet product ranges for consumers’ health and wellness needs. Other Brain-to-Body Wellness brands include Xu Pei and Hua Tuo. Skin and Beauty Wellness brands. Each of these brands had a wide range of products targeted at different segments. This division was not included in the Kraft Heinz acquisition and instead moved by Suntory to Suntory Beverage & Food Asia Pte. Ltd..
Food & Coffee Division
In Australasia, Cerebos was a sauce, spice and coffee manufacturing organization. Based in Australia, the Food & Coffee Division products included gravies, sauces, pickles, herbs and spices, salt, pepper, food mixes, desserts and toppings, drinks and coffee marketed under brand names including Gravox, Fountain, Saxa and Gregg's.
Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby's Estate, Caffe L’affare and Gregg's. Kraft Heinz acquired the instant coffee division and Suntory retained the fresh coffee division which became Suntory Coffee Australia.
Media related to Cerebos Pacific Limited at Wikimedia Commons