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Brasserie de Tahiti

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Brasserie de Tahiti
IndustryBeverages
Founded1914
Area servedFrench Polynesia
ProductsHinano beer
Revenue14.5 billion XPF
ParentMartin Group
Websitewww.brasseriedetahiti.com

Brasserie de Tahiti is a French Polynesian beverage company. Its products include Hinano beer, O'Tahiti bottled water, and it holds the local production and marketing licenses for Coca-Cola, Orangina and Schweppes. In addition, it controls a large number of subsidiaries in the food, distribution, and tourism industries. In 2022 it was ranked as the third-largest company in French Polynesia by turnover. It is a subsidiary of the Martin Group.

History

The brewery was founded in 1914 and initially made a beer name "Aorai". After being destroyed in the Bombardment of Papeete in 1914, the brewery was rebuilt in 1917. After being bought by an American company in 1922, it was sold to Emil Martin in 1937. It was enlarged in 1953. In 1955 "Aorai" beer was renamed "Hinano". In 1959 the company obtained the local licence for Coca-Cola.

In 2019 the company acquired import and distribution company Morgan Vernex.

In April 2020, during the Covid-19 pandemic, the company shut down all production of beverages after the sale of alcohol was banned by the French Polynesian government. The ban was immediately reversed.

In March 2023 the company purchased the Hyper-U and Happy Market supermarkets.

References

  1. ^ "Le Dixit dévoile son classement des 200 premières entreprises du fenua" (in French). Tahiti Infos. 15 February 2023. Retrieved 1 July 2023.
  2. ^ "La brasserie de Tahiti souhaite reprendre les "Happy Market" et Hyper U Pirae" (in French). Tahiti Infos. 20 June 2023. Retrieved 1 July 2023.
  3. ^ "1914 The founding of " Brasserie de Tahiti"". Brasserie de Tahiti. Retrieved 1 July 2023.
  4. ""BOB" FERMANN, OF TAHITI". Pacific Islands Monthly. Vol. IX, no. 1. 15 August 1938. p. 29. Retrieved 1 July 2023 – via National Library of Australia.
  5. ^ "Tahiti d'antan : La Brasserie de Tahiti et la bière Hinano" (in French). Tahiti Heritage. Retrieved 1 July 2023.
  6. "TAHITI NOTES". Pacific Islands Monthly. Vol. VII, no. 12. 23 July 1937. p. 65. Retrieved 1 July 2023 – via National Library of Australia.
  7. "ENLARGEMENT OF THE TAHITIAN BREWERY". Pacific Islands Monthly. Vol. XXIII, no. 12. 1 July 1953. p. 23. Retrieved 1 July 2023 – via National Library of Australia.
  8. "Les engagements de la Brasserie lors du rachat de Morgan Vernex" (in French). Tahiti Infos. 1 July 2019. Retrieved 1 July 2023.
  9. "La Brasserie met la pression" (in French). Tahiti Infos. 14 April 2020. Retrieved 1 July 2023.
  10. "La vente de bière et de vin rouverte dès lundi" (in French). Tahiti Infos. 15 April 2020. Retrieved 1 July 2023.
  11. "Fritch : " Je n'ai pas cédé à la pression de la Brasserie "" (in French). Tahiti Infos. 18 April 2020. Retrieved 1 July 2023.
  12. "Le groupe Brasserie de Tahiti se lance dans la grande distribution" (in French). Polynesie 1. 24 March 2023. Retrieved 1 July 2023.


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