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Brooke Eby

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Brooke Eby
Eby in 2024
BornPotomac, Maryland, U.S.
EducationLehigh University
Occupation(s)Business development manager, social media personality
Known forALS advocacy

Brooke Eby is an American business development manager and social media personality who was diagnosed with amyotrophic lateral sclerosis (ALS) in 2022. She has shared her experiences living with the disease through social media and participated in advocacy efforts, including founding a support network for individuals with ALS and their caregivers.

Early life and education

Eby was born in Potomac, Maryland, and grew up in a suburban home with her family. She graduated from Lehigh University in 2010.

Career

Eby began her career in the business sector, holding positions in cities including New York City and San Francisco​​. In 2016, she joined Salesforce as a business development manager​​. Throughout the progression of her amyotrophic lateral sclerosis (ALS) diagnosis, she continued in her role at Salesforce, adapting her work setup as needed​​.

Advocacy

Following her diagnosis with ALS in 2022, Eby expanded her focus to advocacy and public engagement​​. She launched social media accounts under the handle "limpbroozkit," where she documented her experiences with the disease through candid and humorous content​​. By 2025, her platforms had garnered over 350,000 followers​.

In 2023, Eby founded ALStogether, a Slack-based community designed to connect people with ALS and their caregivers, facilitating the sharing of resources and support​. She also participated in public speaking engagements, addressing corporate audiences, nonprofit events, and ALS-related conferences​​. Her collaborations included partnerships with organizations like the National Funeral Directors Association, focusing on education about ALS and planning for progressive stages of the disease​.

Eby participated in research studies and collaborated with other ALS patients to share insights and experiences​​. She emphasized humor as a tool to engage her audience and demystify the realities of ALS​.

Personal life

Eby first experienced symptoms of ALS in 2018, starting with tightness in her calf and difficulty walking​​. She was officially diagnosed in March 2022​. As the disease progressed, she transitioned from walking aids to a wheelchair and moved back to her parents' home in Potomac for additional support​​.

See also

References

  1. ^ "I'm just rolling with the punches". Detroit Free Press. November 9, 2024. Retrieved 2025-01-05 – via Pressreader.com.
  2. ^ Moscatello, Caitlin (2025-01-02). "When Your Terminal Illness Makes You a TikTok Star". The New York Times. ISSN 0362-4331. Retrieved 2025-01-05.
  3. ^ Swindall, Andrea (2023-12-30). "For Brooke Eby, Humor Is Vital to Processing and Sharing Her ALS Diagnosis". Inside Edition. Retrieved 2025-01-05.
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