 | |
| Founded | March 2007 |
|---|---|
| Founder | Karl-Johan Persson |
| Headquarters | London, England |
| Owner | H&M |
| Website | www |
COS is a fashion brand part of the H&M Group. Parent company H&M owns retail brands including H&M, Other Stories, Monki, Arket.
Positioning
The brand is described as "creating contemporary minimalist collections for mid-range prices" for women and men.
COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. The brand's marketing strategy has long sought to associate it with art and design.
History and expansion
COS first opened on London's Regent Street in March 2007 with a catwalk show at the Royal Academy and launched its online store in 2011. The first store in North America opened in 2014
As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries. In some countries the brand sells via franchise partners, including Alshaya Group.
References
- "COS".
- Budds, Diana (22 April 2016). "The Secret To COS's Inspired Minimalism". Fast Company.
- https://www.cos.com/en_eur/about-us.html
- Marriott, Hannah (15 July 2014). "The cult of Cos: Are you a disciple?". The Guardian.
- Harper, Leah (20 February 2019). "Cos creative director Karin Gustafsson: 'There's nothing unique about taking inspiration from art'". The Guardian.
- Walker, Harriet (11 June 2012). "Cos: Thoroughly modern minimalism". The Independent. Retrieved 12 December 2016.
- Schneier, Matthew (30 December 2014). "At COS, No Need for a Passport". The New York Times.
- Bobb, Brooke (3 December 2014). "COS, Purveyor of Affordable Minimalism, Takes Manhattan". The New York Times.
- H&M Group 2022 Annual and Sustainability Report (Report).