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Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She served as Editor-in-Chief of the Journal of Marketing. Dr. Moorman is the Founder and Director of The CMO Survey.

Books

• Moorman, Christine and Donald R. Lehmann (ed.) (2004), Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute.
• Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.
• David A. Aaker and Christine Moorman (2023),  Strategic Market Management, New York: John Wiley.

Awards

• Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.

References

1. "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
2. ^ "Strategic Market Management, 12th Edition | Wiley". Wiley.com. Retrieved 2024-10-27.
3. Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
4. ^ "Christine Moorman Named New Editor of Journal of Marketing". Archived from the original on 2018-02-26. Retrieved 2018-01-23.
5. "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.

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