deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, Scotland as Games Analytics, it rebranded in 2014, as deltaDNA. The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers. The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience. Real-time data collection and interactive analysis of the data is made possible by utilizing the VoltDB NewSQL relational database.
History
In November 2014, deltaDNA received $3 million in Series A second round equity funding from Par Equity, STV Group plc and the Scottish Investment Bank, who were existing investors, and from new strategic investor Edge Performance VCT. This has taken the total funding granted to $5 million to date. The company opened an office in San Francisco in January 2015.
At the 2014 Digital Technology Awards in Scotland, deltaDNA won the Best New Product or Service Award.
In September 2019, deltaDNA was acquired by Unity Technologies.
Additional services
Academic
In November 2014, deltaDNA launched a free academic licence in partnership with Abertay University, Dundee, available to both undergraduate and post graduate games courses
Benchmark
deltaDNA launched Benchmark in February 2014, a consultation service to provide practical guidance for developers working on free-to-play games. The service involves assessing each title across 75 different categories, such as engagement, retention and monetization
References
- Takahashi, D. (6 March 2014). GamesAnalytics rebrands as DeltaDNA to improve player engagement. Retrieved from Venturebeat: https://venturebeat.com/2014/03/06/gamesanalytics-rebrands-as-deltadna-to-improve-player-engagement/
- Cameron, C. (6 March 2014). Tech firm to provide real time analysis of games. Retrieved from Herald Scotland : http://www.heraldscotland.com/business/company-news/tech-firm-to-provide-real-time-analysis-of-games-firmstohgdhhdgexperience.23613525
- Raconteur (21 October 2014). Personalizing the Customer Experience. Retrieved from Raconteur http://raconteur.net/business/personalising-the-customer-experience
- Diener, M. (5 May 2014). A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/58985/deltadna-on-real-time-analytics-a-lot-can-happen-in-a-quarter-of-a-millisecond/
- ScottishBusiness. (16 July 2013). Gaming tech firm GamesAnalytics secures £860,000 in funding. Retrieved from BBC News: https://www.bbc.co.uk/news/uk-scotland-scotland-business-23316520,
- HeraldScotland. (16 July 2013). Game analysis firm secures investment for new platform. Retrieved from HeraldScotland.com: http://www.heraldscotland.com/business/company-news/game-analysis-firm-secures-investment-for-new-platform.21617001
- Witkowsky, C (16 July 2014). Gaming Tech Firm Secures Additional $3mln for Series A Round. Retrieved from BBC News: url=https://www.pehub.com/2014/11/deltadna-secures-additional-3-mln-for-series-a-round/
- Scotland’s digital industry celebrated at inspirational awards ceremony. (n.d.). Retrieved from ScotlandIS: http://www.scotlandis.com/news/stories/scotlands-digital-industry-celebrated-at-inspirational-awards-ceremony
- Edinburgh gaming analytics provider is taken over by San Francisco firm. Retrieved from Unity: https://www.insider.co.uk/news/edinburgh-gaming-analytics-provider-taken-20131398
- Pearson, D. (13 November 2014). deltaDNA releases free, unlimited academic licence. Retrieved from GamesIndustry.biz: http://www.gamesindustry.biz/articles/2014-11-13-deltadna-releases-free-unlimited-academic-licence
- Nouch, J. (14 February 2013). GamesAnalytics on how its new Benchmark consultancy service will improve your F2P game. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/48574/gamesanalytics-on-how-its-new-benchmark-consultancy-service-will-improve-your-f2p-game/