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ESOMAR

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Professional association in market research and insights
ESOMAR
Formation1947; 78 years ago (1947)
FounderData analytics professionals and researchers in 1947
HeadquartersAmsterdam, Netherlands
Coordinates52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
Websiteesomar.org

ESOMAR is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.

History

ESOMAR was founded in 1947. In 1948 the first version of code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016 the title and content was changed to include data analytics.

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics. An annual multi-day congress is held in-person, except in 2020 and 2021 when it was held as a virtual "Insights Festival".

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business. Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.

As a professional association, ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250, a yearly award recognising 250 leaders in the industry worldwide. In addition, every year ESOMAR presents several awards, including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award, and the ESOMAR Partner Awards.

Notes

  1. ^ ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.

References

  1. ^ ESOMAR & Raben (2019).
  2. Corbin et al. (2018), pp. 171–172.
  3. ^ ICC (2019a).
  4. Polonsky & Waller (2004), p. 72.
  5. ICC (2019b).
  6. Nilsson (2018), pp. iv, 49–51.
  7. "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
  8. "ESOMAR Congress". Retrieved 11 September 2023.
  9. "ESOMAR Congress 2022". Retrieved 11 September 2023.
  10. "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
  11. "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
  12. "Research World". Retrieved 10 September 2023.
  13. Wiley (2019).
  14. "ESOMAR Foundation". Retrieved 12 September 2023.
  15. "2024 Insight250 Official Announcement of Winners". ESOMAR. 30 September 2024.
  16. "Awards". esomar.org.
  17. "Research Effectiveness Awards". esomar.org.

Further reading

External links

See also


Social survey research
Data collection
Methodology
Survey errors
Data analysis
Applications
Major surveys
Associations
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