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Eric Bradlow

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American marketing academic
Eric Thomas Bradlow
NationalityAmerican
TitleK.P. Chao Professor, Professor of Marketing, Statistics and Education
Academic background
EducationUniversity of Pennsylvania
Harvard University
ThesisAnalysis of Ordinal Survey Data with No Answer Responses (1994)
Doctoral advisorAlan M. Zaslavsky
Academic work
DisciplineMarketing
Statistics
Psychometrics
Education
InstitutionsWharton School
Educational Testing Services
Websitehttps://marketing.wharton.upenn.edu/profile/ebradlow/

Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania. He is a fellow of the American Statistical Association and a fellow the American Education Research Association.

Books

  • Wainer, H., Bradlow, E.T., and Wang, X. (2007), Testlet Response Theory and Its Applications, Cambridge University Press, ISBN 9780521681261.
  • Bradlow, E.T., Niedermeier, K., Williams, P. (2009), Marketing in the Financial Services Industry, McGraw-Hill, New York.

References

  1. "Eric T Bradlow".
  2. "ASA Fellows List". Archived from the original on 2017-12-01. Retrieved 2017-03-23.
  3. "Fellow Members As of April 9, 2016". American Educational Research Association (AERA) 100. April 9, 2016.
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