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Eureka Learning Channel

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Singaporean educational television channel

Eureka Learning Channel, also known as Eureka, was a Singaporean cable television channel owned by and broadcast on Singapore CableVision (SCV). Portions of the schedule were also carried for free on the SCV Preview Channel.

Eureka was Singapore's first home-grown children's channel with a strong emphasis on educational content, the vast majority of which came from overseas. The channel operated between 2 September 1996 and 31 March 2002. By 1999, Eureka was available in 20% of Singaporean households.

History

Eureka was launched by Aline Wong, and its local programmes were made in collaboration with the Curriculum Development Institute of Singapore, the Ministry of Health, and Singapore's two universities. Ahead of Eureka's launch, a programme produced by the National University of Singapore titled Preparing for Higher Education was broadcast on the SCV cable network. It was one of 12 local programmes to be shown on Eureka upon its launch on 2 September 1996. The target audience ranged from pre-schoolers as little as 3 to young adults in their early twenties.

Upon launching on the scheduled date, Eureka was broadcast 15 hours a day from 7:00 am to 10:00 pm. The bulk of programming was intended for kids and young adults, while from 9:00 pm to 10:00 pm, the channel had an hour devoted to adult education. Children's programming was divided between four key demographics: pre-schoolers (ages 3–6), pupils (ages 6–12), teens (ages 12–17), and young adults (ages 17–22). Pre-school programming was about language and numbers, while young adult programming tackled subjects like sports, music, careers, and social issues; adult education programming tackled leadership and accounting in an initial phase. Eureka also showed documentaries provided by embassies, specifically for its adult education or children's education slots.

In its early years, Eureka was carried on channel 6. The channel also had plans to expand beyond Singapore and the region. It ceased operations on 31 March 2002.

Programming

Local

  • Preparing for Higher Education
  • Health Beat
  • Kampung TV Tampines
  • Spilled Milk

Foreign

References

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