Misplaced Pages

Everyone Watches Women's Sports

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
2024 promotional phrase found on apparel

"Everyone Watches Women's Sports." is a phrase intended to both promote and reflect the rise in popularity in women's sports in 2024, especially with regard to the WNBA. The phrase was first published on a shirt released in December 2023 by Togethxr, an apparel brand founded by Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim. Bird described the phrase as a response to disparaging online commentators who say "Nobody watches women's sports". The original shirt is black with white lettering.

The shirt starting gaining popularity when it was worn by Dawn Staley, the coach of the University of South Carolina's women's basketball team in January 2024. It continued to rise in popularity as it was worn by Jason Sudeikis as he sat courtside and at the 2024 NCAA Division I women's basketball championship game and when Bird gifted one to Jimmy Fallon on The Tonight Show. The phrase has been worn or promoted by celebrities and athletes such as Serena Williams, Chelsea Handler, Simone Biles. In September 2024, President Joe Biden said the phrase while congratulating the 2023 NWSL champions Gotham FC.

An alternative version of the shirt stating the phrase in French ("Tout le Monde Regarde le Sport Féminin.") was commonly worn at the Paris 2024 Olympics. A collaboration shirt using the colors of the WNBA Golden State Valkyries was released in July 2024. In December 2024, Nike and Togethxr collaborated on a basketball shoe. As of July 2024, Togethxr had earned $3 million in sales on the t-shirt.

References

  1. ^ Holtermann, Callie (June 18, 2024). "The T-Shirt's Message Is Simple: 'Everyone Watches Women's Sports.'". Retrieved January 2, 2025.
  2. Tempera, Jacqueline (June 6, 2024). "This Iconic Tee Has Been Worn By Jason Sudeikis, Paige Bueckers And More". Women's Health. Retrieved January 2, 2025.
  3. Donaldson, Ali (January 30, 2024). "How to Respond When Dawn Staley Wears Your Brand? You've Got to 'Eventize' Your Viral Moments". Inc.com. Retrieved January 2, 2025.
  4. ^ Sanchez, Rosa (August 16, 2024). "How the "Everyone Watches Women's Sports" T-Shirt Went Viral". Harper's BAZAAR. Retrieved January 2, 2025.
  5. Hernandez, Victoria (April 8, 2024). "Where to buy 'Everyone Watches Women's Sports' apparel seen on Dawn Staley, Jason Sudeikis". USA TODAY. Retrieved January 2, 2025.
  6. Bachheti, Akchhat (September 2, 2024). "PICTURE: Serena Williams presents unique t-shirt to promote women's sports on her return to US Open 2024". www.sportskeeda.com. Retrieved January 2, 2025.
  7. Leibert, Emily (August 29, 2024). "Simone Biles Agrees: Everyone Watches Women's Sports". The Cut. Retrieved January 2, 2025.
  8. Gannon, Maddie (September 23, 2023). "Biden honors NWSL's Gotham FC for 2023 championship". ny1.com. Retrieved January 2, 2025.
  9. "White House hosts S. Carolina, UConn title teams". ESPN.com. September 10, 2024. Retrieved January 2, 2025.
  10. Verry, Peter (December 22, 2024). "Nike and Togethxr Team Up to Create 'Everyone Watches Women's Sports' G.T. Cut 3 Basketball Shoe". Footwear News. Retrieved January 2, 2025.
  11. Kaloi, Stephanie (July 16, 2024). "The $4 Billion Women's Sports Merch Market Is a Supply Desert". Front Office Sports. Retrieved January 2, 2025.
Categories: