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Purple capitalism or feminist capitalism is a term used to describe, from a critical perspective, the incorporation of some principles of the feminist movement into capitalism and the market economy.

Critiques are based, on the one hand, on the argument that the integration of women into the labor market has not led to a paradigm shift in the socio-economic model towards a more horizontal and egalitarian one, where wage gaps persist, and care work has not been evenly distributed, remaining predominantly shouldered by women.

On the other hand, there is also scrutiny regarding how feminism is instrumentalized to sell products (such as music or clothing), losing its political significance and becoming merely a trend that does not question the production conditions of these products and excludes the majority of the world's population.

See also

• Feminationalism
• Gender bias
• Gender gap
• Gender parity
• Gender perspective
• Green capitalism
• Inclusive capitalism
• Intersectionality
• Pink capitalism
• Progressive capitalism
• Purplewashing
• Women's liberation

References

1. ^ Yu, Zoe (10 October 2023). "Just How Feminist is Your "Girl Power" T-Shirt?". Harvard Political Review.
2. ^ Sansón, Daniela (22 December 2019). "La ciencia económica se olvidó de las mujeres". PeriFéricas: Escuela de feminismos alternativos (in Spanish).
3. Bardaji Goikoetxea, Itziar (6 March 2019). "De feminismos y gaztetxes". Pikara Magazine (in Spanish).
4. Fraser, Nancy (14 October 2013). "How feminism became capitalism's handmaiden - and how to reclaim it". The Guardian.
5. Ehrlich, Howard J. (1996). AK Press (ed.). Reinventing Anarchy, Again. AK Press. ISBN 9781873176887.
6. Loe, Meika (1999). "Feminism for Sale: Case Study of a Pro-Sex Feminist Business". Gender and Society. 13 (6): 705–732. doi:10.1177/089124399013006003. JSTOR 190437. S2CID 145250693.
7. Vivancos Núñez, Beatriz. "Marchas nocturnas 24N. Burgos (2017 - 2018)" (in Spanish).
8. "A falácia do capitalismo feminista: paridade entre gêneros levará mais 257 anos para ser atingida". Esquerda Diario (in Portuguese). 17 December 2019.
9. Durán, Ramón Fernández; Reyes, Luis González (2018). En la espiral de la energía. Colapso del capitalismo global y civilizatorio (PDF) (in Spanish). Libros en Acción. ISBN 978-84-947850-7-8.
10. "Ernesto Castro: "El trap es un fenómeno de gente que quiere volver a sentirse joven"". Yorokobu (in Spanish). 1 October 2019.

• Feminism
• Capitalism
• Economy
• Society
• Anarchism
• Socialism

• Criticism of capitalism
• Feminist economics
• Women's culture
• Gender studies
• Intersectionality