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"Fendi" is a song by Russian hip-hop singer Rakhim. It was released on 17 July 2020 as a non-label single, produced by Slava Marlow. The song was recorded after he Rakhim purchased a jacket from the brand Fendi.

History

A record 3.2 million videos used the song for the Russian segment of the social media site TikTok. In 2020, the song landed on the list of most popular TikTok songs & top-30 tracks according to the social site VK.

Music video

The official release for the track's music video was on 12 October 2020. Within 24 hours, the video gathered 1.2 million views.

Vladislav Shein of TNT Music compared the video with "a fragment of an action film" and noted that the video has dark colors.

Conflicts

In September 2020, Russian rapper Gunwest released the song "Fendi2", which completely copies the chorus from the song "Fendi". Before the song's release, Gunwest wrote: "There is only one original, and that's mine". Rakhim did not like this, and the two had a clash.

References

1. "Rakhim празднует лидерство в списке Forbes клипом «Fendi»". The Flow (in Russian). 2020-10-12. Archived from the original on 2020-10-13. Retrieved 2020-11-20.
2. "Рахим Абрамов выпустил свой новый трек «Fendi»". Cosmopolitan (in Russian). 2020-07-20. Archived from the original on 2021-05-16. Retrieved 2020-11-20.
3. Никита Данилов (2020-09-24). "Rakhim выпустил мощный бэнгер «Milly Rock»". Popcake (in Russian). Archived from the original on 2020-11-28. Retrieved 2020-11-20.
4. Ярослав Бабушкин, Надежда Метальникова и Андрей Родин (28 September 2020). "Из вайнеров в рэперы: Рахим Абрамов о раскрутке на TikTok и музыкальной карьере". Forbes (in Russian). Archived from the original on 2020-11-20. Retrieved 2020-11-20.
5. "Моргенштерн стал «Артистом года» для пользователей «ВКонтакте»". InterMedia (in Russian). 2020-12-11. Archived from the original on 2021-02-04. Retrieved 2021-01-30.
6. Анастасия Яблоновская (2020-10-13). "Самый высокооплачиваемый русскоязычный тиктокер Рахим Абрамов показал новый клип". Канобу (in Russian). Archived from the original on 2020-10-27. Retrieved 2020-11-20.
7. Владислав Шеин (2020-10-12). "Rakhim представил видео на TikTok-бэнгер «Fendi»". TNT Music (in Russian). Archived from the original on 2021-03-06. Retrieved 2020-11-20.
8. "Ганвест - биография, новости, фото, личная жизнь, музыка, социальные сети". MTV. Archived from the original on 2020-12-02. Retrieved 2020-11-20.
9. "Ганвест и Рахим поссорились?". Музыка Первого (in Russian). 2020-09-02. Archived from the original on 2021-03-05. Retrieved 2020-11-20.

• 2020 songs
• Number-one singles in Russia
• Songs in Russian
• Hip-hop songs