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First Choice may refer to:

• First Choice (group), an American vocal trio, active 1971–1984
• First Choice Emergency Room, a healthcare company based in Flower Mound, Texas
• First Choice Liquor, an Australian retailer
• First Choice (travel firm), travel firm owned by TUI Group
  • First Choice Airways, its former in-house airline
• First Choice Haircutters, a Canadian hairdressing company
• Crave, a pay TV service in Canada, known simply as "First Choice" 1983–84 and 1989–93
  • First Choice Superchannel, a service jointly operated with Superchannel (Movie Central) from 1984 to 1989
• Pfs:First Choice, a 1980s word processing program

• Disambiguation pages