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The company was founded in 2008 by Ted Nugent, a former employee of EA Canada. Its first game, released in April 2009, was Gravity Well, described as a cross between pinball and mini-golf. In November 2011, to coincide with CPR Month, Genius Factor Games created an app called Heart Hero for the Heart and Stroke Foundation of Canada. The app allows users to practice CPR to the beat of the Bee Gee's Stayin' Alive.