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 3D map screenshot of Mally indoor navigation app | |
| Developer(s) | Geniusmatcher LTD |
|---|---|
| Preview release | 0.73 (beta) (iOS); 0.53 (beta) (Android); / May 6, 2014 |
| Operating system | Android, iOS, Windows |
| Type | Indoor Positioning System |
| License | Commercial proprietary software |
| Website | www |
Geniusmatcher is an Israeli company based in Haifa, founded in 2012 by Frida Issa and Pablo Garcia-Morato Fernandez-Baillo. They created a patented platform combining computer vision and 3D technology to create a hardware-free solution for mapping, positioning, and navigating in any indoor location. Their first product for shopping centers, MALLY (My Mall in Hebrew מולי), has interactive 3D maps that tell the visitors where they are standing and what is around them. It also shows how to get to each spot and who is there to share their experience with. The platform has content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.
In February 2014, the company joined Wayra, the Telefonica global accelerator and opened offices in London and Madrid (managed by Jorge García-Morato - Geniusmatcher's COO).
Technology
MALLY is a hardware-free and user-oriented map, targeted to help users find their way and to understand their environment. MALLY 3D Maps provide the user with an immersive experience, merging reality with the virtual world. MALLY uses the smartphone or tablet built-in camera to locate the users where GPS does not work or is not accurate enough. The system detects the user's exact position and sets it over the 3D Map.
Content
The content is published by the platform's customers, initially shopping centers. They can access a CMS where they can both create the 3D maps automatically by scanning 2D plans (PNG, JPEG, PDF) and they can create and assign all the content to be displayed (shops info, offers, events, etc.).
References
- "Lost in the shopping mall? Israeli innovators map future of indoor GPS". jpost.com. 17 September 2013.
- "Find your way around the mall with Mally". calcalist.co.il. December 2013.
- "אומת הסטארט־אפ". calcalist.co.il.
- "Meet The 13 Startups Wayra U.K. Is Accelerating In 2014". TechCrunch. 17 January 2014.
- "למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל". startisrael.co.il.
- "Don't enter a mall without MALLY". youtube.com.
- "MALLY First Release Guide". youtube.com.