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The First Step: Treasure Effect
Digital and Blue version cover
Studio album by Treasure
Released	January 11, 2021 (2021-01-11)
Studio	YG (Seoul)
Genre	K-pop J-pop dance dance-pop pop rap ballad hip hop
Length	34:12 (Korean Digital) 40:46 (Korean Physical) 38:05 (Japanese Digital) 44:50 (Japanese Physical)
Language	Korean, Japanese
Label	YG YGEX
Producer	Future Bounce Millennium Q R.Tee Rovin
Treasure chronology
The First Step: Chapter Three (2020) The First Step: Treasure Effect (2021) The Second Step: Chapter One (2022)
Singles from The First Step: Treasure Effect
"Boy" Released: August 7, 2020 "I Love You" Released: September 18, 2020 "Mmm" Released: November 6, 2020 "My Treasure" Released: January 11, 2021
Japanese album cover
Digital, CD+DVD, and CD+Blu-ray version cover
Singles from The First Step: Treasure Effect (Japan)
"Beautiful" Released: February 14, 2021

The First Step: Treasure Effect is the debut studio album by South Korean boy band Treasure. It was released on January 11, 2021, through YG Entertainment. The album was released for pre-order on December 29, 2020. A music video for the album's "My Treasure" was released alongside the album. The digital version of the album contains 10 tracks, while the CD version contains 12 tracks. The physical album comes in three versions: Blue, Green and Orange. The album is primarily a K-pop record that combines hip hop, dance, dance-pop, pop, rap and ballad elements. The First Step: Treasure Effect is the fourth and final installment of The First Step series, following the group's single albums The First Step: Chapter One, The First Step: Chapter Two and The First Step: Chapter Three, all released in 2020 - all 3 single albums' songs appear on The First Step: Treasure Effect, along with the group's pre-debut song "Going Crazy".

Background

On December 28, 2020, YG Entertainment uploaded a teaser poster through their official blog, confirming the title and release date of the album. On December 31, Treasure released the title poster for their album, revealing that the lead single is named "My Treasure". On January 4, 2021, YG revealed the track list for the album. Starting on January 5, a series of lyric posters with sentences from the lyrics of "My Treasure" were posted every day. The music video teaser for "My Treasure" was released on January 9. On March 31, the Japanese version was released, with "Beautiful" serving as the title track, and all other songs re-recorded in Japanese.

Composition

YG Entertainment explained that the lyrics of "My Treasure" contain "meaning that everyone is a unique treasure-like being, which gives a hopeful message of 'Let’s cheer up in hard times. The sun will rise and shine again tomorrow'" and added, "through the song 'My Treasure', we hope that the fans who have been supporting Treasure and people out there suffering will be consoled". YG further described "My Treasure" as a "bright and exciting pop song" that will "cheer up the listeners and make them feel better in these hard times".

Songs

During the online press conference held by Treasure for the release of The First Step: Treasure Effect, the group described "My Treasure" as "a song carrying the message that we are all treasure-like beings. The intro piano melody and brass sounds create a harmony, making a cheerful mood". Written and composed by AKMU's Lee Chan-hyuk, "Slow Motion" "calmly progresses while incorporating bass and piano, expressing the theme of let’s go through this harsh world together while holding hands, slow but steady". "Be with Me" is a song with "whispers saying you should be with me together", and "Orange" is a song with "a retro vibe that sounds familiar yet fresh".

Promotion

The First Step: Treasure Effect was released worldwide on January 11, 2021 through YG in conjunction with the music video for "My Treasure". In celebration of their comeback, the group held an online press conference 2 hours before the release to talk about the album.

Singles

An accompanying music video for "My Treasure" was uploaded to Treasure’s YouTube channel simultaneously with the single's release. In 13 hours, the music video reached 3.5 million views. Treasure promoted the song with televised live performances on various South Korean music programs including M Countdown, Show! Music Core and Inkigayo.

Commercial performance

On January 12, "My Treasure" topped the Top Rising Chart of AWA, and "Going Grazy" also topped Rakuten Music’s Real-time Comprehensive Rankings. The First Step: Treasure Effect was ranked at number 1 on iTunes charts in 18 different countries, including Brazil, Hong Kong, Thailand, Singapore, Spain and India. The album was also ranked at number 2 on the Worldwide Albums chart. As of January 11, nearly 250,000 pre-orders were made on the album. On January 13, the album was ranked at number 1 on the real-time accumulated sales announced by Hanteo Charts in Korea.

Track listing

Korean version

Japanese version

Notes

• Not included in the standard edition of the CD.
• All tracks are stylized in all caps.

Charts

Certifications and sales figures

Release history

Notes

1. Japan sales figures for The First Step: Treasure Effect.

References

1. "'Comeback' TREASURE, Debut Album Pre-Order Begins… Will They Reach Their Goal of 1M in Sales". YG LIFE. Archived from the original on December 29, 2020. Retrieved May 17, 2021.
2. Choi, Ji-won (January 11, 2021). "Treasure closes 'First Step' with first studio album 'Treasure Effect'". The Korea Herald. Archived from the original on January 26, 2021. Retrieved March 21, 2021.
3. "TREASURE Officially Announces the Release of Their Debut Album on January 11… Reveals Teaser Poster". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
4. ^ "TREASURE Will Open the New Year with Their Official Debut Album… Title Track 'MY TREASURE'". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
5. "TREASURE Lists 12 Songs in Official Debut Album… Participated by LEE CHAN HYUK of AKMU". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
6. "TREASURE Presents Lyric Poster… Reveals Partial Lyrics of Title Track 'MY TREASURE'". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
7. "YG TREASURE Uploads Title Track Lyric Posters of ASAHI∙DOYOUNG∙JIHOON→Reveals Lyrics "We'll Eventually Shine"". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
8. "HARUTO·BANG YE DAM·YOSHI of TREASURE Melts the Cold Wave with Sunny Smiles". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
9. "PARK JEONG WOO X MASHIHO X JUNKYO of TREASURE Reveals Debut Album Lyric Posters… Comforting+Hopeful Message". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
10. "'Comeback D-2' TREASURE Reveals 'MY TREASURE' MV Teaser". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
11. "日本デビュー決定のTREASURE、モデルプレスで連載スタート 特別動画を公開＜TREASURE×モデルプレス＞". RPM9 (in Japanese). January 22, 2021. Archived from the original on May 25, 2021. Retrieved March 1, 2021.
12. "'Comeback on the 11th' TREASURE's 'TREASURE EFFECT' Begins… Overview of Their Brilliant History". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
13. ^ "TREASURE, "First Attempt on a Song with a Bright Mood… Our Goal is to Console"". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
14. ^ "TREASURE's Fairytale Fantasy Heals You Just by Watching… 'MY TREASURE', A Song That Will Shake Off the Depression From COVID19". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
15. ^ "TREASURE Debuts at No. 1 on Japanese Music Charts… Tops iTunes Charts in 18 Countries". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
16. "TREASURE to Appear on 'M Countdown' in 4 Years and 2 Months As a YG Artist… Will Perform 'MY TREASURE'·'GOING CRAZY'". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
17. "YG TREASURE's 'THE FIRST STEP' Series About to Surpass 1M in Sales… In 5 Months Since Debut". YG LIFE. Archived from the original on May 25, 2021. Retrieved May 17, 2021.
18. "YG TREASURE's Official Debut Album at No. 1 on Album Sales in Korea and Japan→'THE FIRST STEP' Series Expected to Surpass 1M in Sales". YG LIFE. Archived from the original on January 15, 2021. Retrieved May 17, 2021.
19. "Fyysinen albumilista 1/2021" (in Finnish). Musiikkituottajat. Retrieved May 20, 2023.
20. "Oricon Top 50 Albums: 2021-04-12" (in Japanese). Oricon. Retrieved April 7, 2021.
21. "Billboard Japan Hot Albums". Billboard Japan (in Japanese). April 7, 2021. Retrieved April 7, 2021.
22. "Gaon Album Chart – Week 3, 2021". Gaon Chart (in Korean). January 10–16, 2021. Archived from the original on January 21, 2021. Retrieved March 21, 2021.
23. 2021년 01월 Album Chart [January 2021 Album Chart] (in Korean). Gaon Music Chart. Retrieved June 2, 2021.
24. "2021년 Album Chart". Gaon Music Chart (in Korean). Retrieved January 9, 2022.
25. Cumulative sales of The First Step: Treasure Effect on Gaon Chart: 308,490 (CD) + 27,361 (Kino)
    • 2021년 1월 Album Chart [January 2021 Album Chart]. Gaon Music Chart (in Korean). Archived from the original on February 11, 2021. Retrieved February 10, 2021.
    • 2021년 7월 Album Chart [July 2021 Album Chart]. Gaon Music Chart (in Korean). Archived from the original on August 12, 2021. Retrieved August 12, 2021.
26. "South Korean album certifications – Treasure – The First Step: Treasure Effect" (in Korean). Korea Music Content Association (KMCA).
27. Digital sales for The First Step: Treasure Effect (906):
    • 週間 デジタルアルバムランキング 2021年01月25日付(2021年01月11日～2021年01月17日) [Weekly Digital Album Ranking]. Oricon News (in Japanese). January 20, 2021. p. 1. Archived from the original on January 20, 2021. Retrieved January 20, 2021.
28. Physical sales for The First Step: Treasure Effect (19,974) :
    • 週間 アルバムランキング 2021年01月25日付(2021年01月11日～2021年01月17日) [Weekly Album Ranking]. Oricon News (in Japanese). January 21, 2021. p. 4. Archived from the original on January 20, 2021. Retrieved January 20, 2021.
    • 週間 アルバムランキング 2021年01月25日付(2021年01月11日～2021年01月17日) [Weekly Album Ranking]. Oricon News (in Japanese). February 1, 2021. p. 2. Archived from the original on January 27, 2021. Retrieved January 27, 2021.
    • 週間 アルバムランキング 2021年02月08日付(2021年01月25日～2021年01月31日) [Weekly Album Ranking]. Oricon News (in Japanese). February 8, 2021. p. 1. Archived from the original on February 3, 2021. Retrieved February 3, 2021.
29. Digital sales for The First Step: Treasure Effect JPN (560):
    • 週間 デジタルアルバムランキング 2021年04月12日付（2021年03月29日～2021年04月04日） [Weekly Digital Album Ranking]. Oricon News (in Japanese). April 12, 2021. p. 1. Archived from the original on January 20, 2021. Retrieved April 8, 2021.
30. Physical sales for The First Step: Treasure Effect JPN (64,383) :
    • 週間 アルバムランキング 2021年04月12日付（2021年03月29日～2021年04月04日） [Weekly Album Ranking]. Oricon News (in Japanese). April 12, 2021. p. 1. Archived from the original on January 20, 2021. Retrieved April 8, 2021.
    • 週間 アルバムランキング 2021年04月19日付 (2021年04月05日～2021年04月11日） [Weekly Album Ranking]. Oricon News (in Japanese). April 19, 2021. p. 1. Archived from the original on April 14, 2021. Retrieved April 14, 2021.
    • 週間 アルバムランキング 2021年04月26日付 （2021年04月12日～2021年04月18日） [Weekly Album Ranking]. Oricon News (in Japanese). April 26, 2021. p. 4. Archived from the original on April 14, 2021. Retrieved April 26, 2021.
    • 週間 アルバムランキング 2021年05月03日付 （2021年04月19日～2021年04月25日） [Weekly Album Ranking]. Oricon News (in Japanese). April 28, 2021. p. 1. Retrieved April 28, 2021. Alt URL
31. • "THE FIRST STEP: TREASURE EFFECT". Treasure. YG. January 11, 2021. Retrieved June 1, 2021 – via Apple Music.
    • "THE FIRST STEP: TREASURE EFFECT". Treasure. YG PLUS. January 11, 2021. Retrieved June 1, 2021 – via Spotify.
32. "TREASURE 1ST ALBUM [THE FIRST STEP : TREASURE EFFECT]". YG SELECT (in Korean). January 12, 2021. Retrieved June 1, 2021.
33. Physical versions on Tower Records:
    • "The First Step: Treasure Effect: TREASURE Vol. 1 (Blue Ver.)" (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021 – via Tower Records.
    • "The First Step: Treasure Effect: TREASURE Vol. 1 (Green Ver.)" (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021 – via Tower Records.
    • "The First Step: Treasure Effect: TREASURE Vol. 1 (Orange Ver.)" (in Japanese). YG, YG PLUS. January 18, 2021. Retrieved April 1, 2021 – via Tower Records.
34. • 【YGEX OFFICIAL SHOP/mu-mo SHOP限定盤】THE FIRST STEP : TREASURE EFFECT（CD+アクリルスタンド） [ THE FIRST STEP: TREASURE EFFECT (CD + acrylic stand)] (in Japanese). Japan: Avex Inc. Retrieved April 1, 2021 – via YGEX OFFICIAL SHOP.
    • "THE FIRST STEP : TREASURE EFFECT ［CD+DVD］＜通常盤/初回限定仕様＞" (in Japanese). YGEX. March 31, 2021. Retrieved April 1, 2021 – via Tower Records.
    • "THE FIRST STEP:TREASURE EFFECT ［CD+Blu-ray Disc］＜通常盤＞" (in Japanese). YGEX. March 31, 2021. Retrieved April 1, 2021 – via Tower Records.
35. "THE FIRST STEP: TREASURE EFFECT". Treasure. YGEX. March 31, 2021. Retrieved June 2, 2021 – via Apple Music.

External links

• "My Treasure" music video on YouTube
• "Beautiful" music video on YouTube

v t e Treasure
Choi Hyun-suk Jihoon Yoshi Junkyu Yoon Jae-hyuk Asahi Doyoung Haruto Park Jeong-woo So Jung-hwan Mashiho Bang Ye-dam
Studio albums	The First Step: Treasure Effect Reboot
Extended plays	The Second Step: Chapter One The Second Step: Chapter Two
Single albums	The First Step: Chapter One The First Step: Chapter Two The First Step: Chapter Three
Singles	"Boy" "I Love You" "Mmm" "My Treasure" "Move" (T5)
Related topics	Discography YG Entertainment The Mysterious Class (web series)
Category Commons

• 2021 albums
• Treasure (band) albums
• YG Entertainment albums
• 2020s Korean-language albums