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Grana (fashion company)

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Hong Kong online fashion company
Grana
Company typeeCommerce
IndustryFashion Retail
Founded1 October 2014; 10 years ago (2014-10-01)
HeadquartersHong Kong
Area servedWorldwide
Key peopleLuke Grana (Founder & CEO)
ProductsWomen's and Men's clothing
Websitewww.grana.com

Grana is an online fashion company based in Hong Kong. It has an offline showroom called “The Fitting Room” in Hong Kong, where customers try on clothes and order online. It was cofounded by Luke Grana and Pieter-Paul Wittgen and officially launched in October 2014. The first brick-and-mortar store opened in Hong Kong in September 2015.

Products

This section needs expansion. You can help by adding to it. (August 2017)

The company sources its products directly from fabric mills, which reduces markup pricing. Grana clothing products include silks, linen, cashmere, merino, tencel, pima cotton and baby alpaca wools. The fabrics are sourced internationally from a variety of countries including China, France, Mongolia, Austria, Peru and Italy. Grana’s ‘new luxury’ brand focuses its ethic on sustainable fashion setting itself apart from mass consumerism. Central to Grana’s business and production is ethical manufacturing.

History

Grana’s CEO and founder, Luke Grana, set up the company as an online-only direct-to-consumer seller.

Prior to becoming CEO and namesake of Grana, he was a serial entrepreneur from Australia. He had previously invested in the catering industry among other areas, and seeded his first fashion brand, Grana, with $200,000 in 2014. Grana raised the initial seed round of US $1 million from Bluebell group and angel investors in October 2014, and in July 2015, closed another seed funding round of US $1.5 million involving investors from Singaporean VC Golden Gate Ventures. In 2016, Grana announced their Series A funding round of US $10 million led by Alibaba Group under The Hong Kong Entrepreneurs Fund, with participation from existing investors. By 2017, Grana had been the recipient of nine separate investments from various companies totaling $16 million.

References

  1. "Select your shipping location". www.grana.com. Retrieved 2017-08-16.
  2. Soo, Zen (September 17, 2015). "As more online shoppers complain of clothes that don't fit, Hong Kong's Grana tests hybrid try-before-you-buy approach at first store". South China Morning Post. Retrieved January 4, 2016.
  3. ^ "Fashion basics e-commerce start-up Grana raises $5 million". Financial Review. Retrieved 2015-12-02.
  4. "The Hong Kong Clothing Retailer Revolutionizing Shopping". Bloomberg.com. Retrieved 2015-12-02.
  5. Shu, Catherine. "GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M". TechCrunch. Retrieved 2015-12-02.
  6. Frankel, Lindsay (December 10, 2016). "Five ethical clothing brands you can actually afford". The Christian Science Monitor. Retrieved August 11, 2017.
  7. Spruch-Feiner, Sara (2017-04-07). "Do You Actually Care About Fancy Fabrics?". Racked. Retrieved 2021-09-01.
  8. "Silk Everyday | Grana". www.grana.com. Retrieved 2021-09-01.
  9. "linen jersey | Grana". www.grana.com. Retrieved 2021-09-01.
  10. "Mongolian Cashmere | Grana". www.grana.com. Retrieved 2021-09-01.
  11. "Tencel Fabric | Grana". www.grana.com. Retrieved 2021-09-01.
  12. "Peruvian Pima Cotton | Grana". www.grana.com. Retrieved 2021-09-01.
  13. "peruvian baby alpaca | Grana". www.grana.com. Retrieved 2021-09-01.
  14. "Italian Merino | Grana". www.grana.com. Retrieved 2021-09-01.
  15. "Interview with Luke Grana: CEO and co-founder of Hong Kong-based clothing and lifestyle brand Grana". Esquire SG. 2018-03-05. Retrieved 2021-09-03.
  16. "What is New Luxury?". grana. 2018-07-10. Retrieved 2021-09-03.
  17. "GRANA founder on disrupting the fashion industry". The Loop HK. 2017-05-16. Retrieved 2021-09-03.
  18. Yan, Pearl. "10 Hong Kong Brands That Shaped Retail In The Past Decade". Tatler Asia. Retrieved 2021-09-06.
  19. Kim, Jay. "HK's Leanest Startup, Grana, Disrupts The Fashion Industry By Focusing On Product". Forbes. Retrieved 2021-09-06.
  20. "Why Is Fashion So Expensive? It's Not Quality That Costs So Much". HuffPost. 2017-06-16. Retrieved 2021-09-06.
  21. "Luke Grana: behind the $6 million man - Ragtrader". www.ragtrader.com.au. Retrieved 2021-09-06.
  22. "Hong Kong Online-Only Fashion Brand GRANA Raises US$1 Million in Seed Funding From Local Investors - StartupsHK". StartupsHK. 2014-10-22. Retrieved 2018-05-09.
  23. Russell, Jon. "Online fashion retailer Grana raises $10M led by Alibaba's entrepreneurship fund". TechCrunch. Retrieved 2016-10-06.
  24. Ameen, Sam. "10 Great Tips To Raise Funding For Your Hong Kong Startup". Forbes. Retrieved 2021-09-14.

Further reading

External links

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