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Hiroshi Okuda (奥田 碩 Okuda Hiroshi; born 29 December 1932) is a Japanese businessman who served as president of the Toyota Motor Corporation from 1995 to 1999 and as its chairman from 1999 to 2006.

Overview

Hiroshi Okuda was born in Mie Prefecture on 29 December 1932. He graduated from Hitotsubashi University in 1955 and began working for Toyota.

He became president of Toyota in 1995 after having worked at the corporation for 40 years. In 1998, Okuda was selected as a member of the Prime Minister's Economic Strategy Council. Okuda stepped down as president and became chairman of the board in 1995. That same year he became chairman of the Japan Federation of Employers' Associations. He also held the position of chairman of the Japan Automobile Manufacturers Association from 2000 to 2002. He stepped down as chairman in 2006.

Okuda is credited with seeing the need for hybrid cars early and pushing Toyota towards quickly bringing them to market.

References

1. Bremmer, Brian (7 April 1997). "Toyota's Crusade". Business Week. Archived from the original on 2013-01-19. Retrieved 29 December 2010.
2. ^ Schroeder, Robert (24 June 2006). "Toyota chairman steps down: Cho takes over post vacated by retiring Okuda". MarketWatch. Retrieved 28 December 2010.
3. Fredrick, Jim. "Hiroshi Okuda / Fujio Cho". Time. Archived from the original on January 16, 2007. Retrieved 28 December 2010.
4. Strom, Stephanie (8 July 1999). "INTERNATIONAL BUSINESS; Toyota Is Seeking to Stop Use of Seniority to Set Pay". New York Times. Retrieved 28 December 2010.
5. Satō, Masaaki (2006). The Honda myth: the genius and his wake. Vertical. p. 449. ISBN 978-1-932234-26-8.
6. Taylor III, Alex (24 February 2006). "The Birth of the Prius". Fortune. Archived from the original on 1 November 2010. Retrieved 28 December 2010.

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