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Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing. He is the author of the book Smart Pricing.

Education

Raju has a Ph.D., M.S. and M.A. degrees from Stanford University, an MBA from the Indian Institute of Management, Ahmedabad, and a BTech from the Indian Institute of Technology, Delhi.

External links

• Wharton Department Page

References

1. "Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price". Wall Street Journal. 7 May 2010.
2. Raju, Jagmohan S.; Zhang, Z. John (2015). Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.
3. Raju, Jagmohan S.; Zhang, Z. John (2015). "About The Authors". Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.

• Living people
• American male writers of Indian descent
• University of Pennsylvania faculty
• Stanford University alumni
• Indian Institute of Management Ahmedabad alumni
• IIT Delhi alumni
• Wharton School of the University of Pennsylvania faculty