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Jatz

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Australian cracker
Product typeFood
OwnerArnott's Biscuits
Produced byArnott's Biscuits
CountryAustralia
Introduced1952
MarketsAustralia
Previous ownersSavoy owned by Brockhoff Biscuits until 1963 merger
Registered as a trademark in
  • Jatz: Australia, 1952
  • Savoy: Australia, 1990
TaglineBaked, not fried
Websitewww.arnotts.com/products/crackers

Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952. The crackers are circular, about 5cm in diameter, lightly salted on one side and have a scalloped edge. It is typically eaten with cheese and cabanossi, dips, Vegemite or by itself. It is available in original, cracked pepper, fat-free and Clix varieties.

Savoy

Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in Melbourne in 1938. While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963, the decision was made to keep both products on store shelves. Today, besides branding, the difference between the two biscuits include the replacement of the full cream milk powder and malt in Jatz with golden syrup in Savoy.

References

  1. ^ "Revealed: The Difference Between Jatz And Savoy". Triple M. Retrieved 2020-03-13.
  2. ^ "Biscuit Firms Plan Merger". Canberra Times (ACT : 1926 - 1995). 1963-06-06. p. 32. Retrieved 2020-03-13.
  3. "Trade Mark 111736 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
  4. "Trade Mark 537983 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
  5. "Advertising". Sydney Morning Herald (NSW : 1842 - 1954). 1952-10-30. p. 6. Retrieved 2020-03-13.
  6. "Jatz Cracker Image".
  7. "Four simple but irresistible ways to jazz up a Jatz cracker". Good Food. 2023-12-05. Retrieved 2024-10-27.
  8. "Jatz Crackers | Arnott's Australia". Arnotts.com.au. Retrieved 2017-09-22.
  9. McDonald, Elizabeth (2024-07-17). "The real state of origin: What's the difference between Jatz and Savoy?". Delicious. Retrieved 2024-04-09.
  10. "Advertising". Herald (Melbourne, Vic. : 1861 - 1954). 1938-03-12. p. 35. Retrieved 2020-03-13.
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