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WKBH-FM

Onalaska, Wisconsin
Broadcast area	La Crosse, Wisconsin
Frequency	102.7 MHz (HD Radio)
Branding	102.7 WKBH
Programming
Language(s)	English
Format	Classic rock; Classic hits
Subchannels	HD2: Magic 97.9 (Adult contemporary) HD3: Alt 107.1 (Alternative rock)
Ownership
Owner	Dave Magnum (Magnum Communications, Inc.)
Sister stations	WBOG, WLXR, WQCC, WTMB
History
First air date	April 5, 1989; 35 years ago (1989-04-05) (as KQEG)
Former call signs	KQEG (1989–2020)
Technical information
Licensing authority	FCC
Facility ID	72206
Class	C3
ERP	4,000 watts
HAAT	214 m (702 ft)
Transmitter coordinates	43°43′17.00″N 91°17′24.00″W / 43.7213889°N 91.2900000°W / 43.7213889; -91.2900000
Translator(s)	HD2: 97.9 K250AZ (La Crosse) HD3: 107.1 W296EH (La Crosse)
Links
Public license information	Public file LMS
Webcast	Listen Live Listen Live (HD2) Listen Live (HD3)
Website	1027wkbh.com magic979fm.com (HD2) lacrossealt.com (HD3)

WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format. Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.

On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".

On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format). The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.

References

1. "More Details On The Three-Way Breakup Of Mississippi Valley Broadcasters La Crosse WI". Radioinsight.com.
2. "Facility Technical Data for". Licensing and Management System. Federal Communications Commission.
3. "Magnum La Crosse Update With One More Flip; Making Five In The Market". RadioInsight. 2020-08-02. Retrieved 2020-08-03.
4. "Media Bureau Call Sign Actions" (PDF).
5. MeTV FM Coming to La Crosse Radioinsight - July 1, 2019
6. Magnum Acquisition Leads To Four Format Shuffle In LaCrosse Radioinsight - August 1, 2020

External links

• Facility details for Facility ID 72206 (WKBH-FM) in the FCC Licensing and Management System
• WKBH-FM in Nielsen Audio's FM station database
• Facility details for Facility ID 155068 (K250AZ) in the FCC Licensing and Management System
• K250AZ at FCCdata.org
• Facility details for Facility ID 145081 (W296EH) in the FCC Licensing and Management System
• W296EH at FCCdata.org

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• Classic rock radio stations in the United States
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