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KLLY (95.3 FM, "Live 95.3") is a commercial radio station licensed to the community of Oildale, California, and serving the Bakersfield, California, area. The station is owned by Alpha Media, LLC, through licensee Alpha Media Licensee LLC. It airs a top 40 (CHR) music format. KLLY's studios and transmitter are separately located in Oildale.

History

The station was assigned the KLLY call letters by the Federal Communications Commission on February 23, 1984. It was known throughout much of the 1980s and 1990s as Bakersfield's soft rock leader. The station flipped to a "Hot AC" format in 1997. In 2012 the station flipped to Top 40. The station has kept the same KLLY call letters throughout its history, in fact branding as KELLY 95.3 at one point.

On October 10, 2014, Buckley California (the California operations of Buckley Radio), announced their intent to sell KLLY, along with their remaining stations, to Alpha Media, marking Buckley's exit from radio and Alpha's entry into California. The sale was consummated on January 1, 2015.

On June 19, 2015, KLLY rebranded as "Energy 95.3". No other changes come with the rebranding, except in its musical shift from Mainstream to Rhythmic, which resulted in Mediabase moving KLLY to the Rhythmic panel in July 2015. Shortly after the panel change, KLLY started to revert toward a Top 40 playlist which resulted in Mediabase moving KLLY back to the Top 40 panel in November 2015

On December 11, 2024, KLLY rebranded as "Live 95.3" with no change in format, modeled after Portland sister station KBFF.

References

1. "Facility Technical Data for KLLY". Licensing and Management System. Federal Communications Commission.
2. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
3. "Alpha Media to Purchase Buckley California Outlets". 10 October 2014. Retrieved 20 April 2019.
4. Alpha Gives Bakersfield An Energy Shot
5. "Mediabase Published Panel Changes" from All Access (July 10, 2015)
6. "Mediabase Panel Changes". All Access. November 16, 2015. Retrieved May 24, 2017.
7. "Energy Gives Way To Live In Bakersfield". RadioInsight. 2024-12-11. Retrieved 2024-12-24.

External links

• Live 95.3 official website
• Facility details for Facility ID 739110 (KLLY) in the FCC Licensing and Management System
• KLLY in Nielsen Audio's FM station database

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• Contemporary hit radio stations in the United States
• Radio stations in Bakersfield, California
• Radio stations established in 1984
• Alpha Media radio stations
• California radio station stubs