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Leena Singh

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Indian fashion designer

Leena Singh is an Indian fashion designer. She is the owner of Ashima-Leena, an Indian luxury brand.

Career

Leena Singh worked as a lawyer before turning to fashion design. She built the luxury brand Ashima-Leena with her sister-in-law, Ashima.

In 2010, she was the official designer for the Commonwealth Games 2010 held in New Delhi. In 2016, her label Ashima-Leena launched Fragrance of Persia, a collection inspired in Persians clothes. In 2018, Singh launched a couture collection called Khwabeeda in an event in Delhi, exploring contemporary and antique textile crafting weaves. In 2018, Leena Singh showcased a reversible shawl with the purpose of highlighting the artwork of weavers. In 2020, Leena Singh, with the fashion designer Rina Dhaka, supported an initiative to repurpose fashion waste into articles like masks, bed sheets, or pillow covers.

Style

Leena Singh looks for designs that are both traditional and contemporary. She claims that good clothes can be an empowering tool for women. Her brand has pursued to recreate the sense of Mughal royalty.

See also

References

  1. ^ Vij, Drishti (2019-03-02). "I'm sassy and I know it! These 5 women are redefining ageless style". Hindustan Times. Retrieved 2021-06-26.
  2. Ahuja, Snigdha (7 February 2019). "Ashima-Leena: The Untold Story". thevoiceoffashion.com. Retrieved 2021-06-26.
  3. "Leena Singh | WEF | Women Economic Forum". WEF. 23 April 2018. Retrieved 2021-06-26.
  4. ^ Pangin, Inam Sarah (4 April 2016). "Ashima-Leena is for women who believe in timeless fashion: Leena Singh - Times of India". The Times of India. Retrieved 2021-06-26.
  5. ^ Singh, Swati (2018-08-11). "Fusing traditional crafts with contemporary design". The Sunday Guardian Live. Retrieved 2021-06-26.
  6. "Ashima-Leena's tribute to Kashmiri craftsmen - Times of India". The Times of India. 28 October 2018. Retrieved 2021-06-26.
  7. "How The ReFashion Hub plans to talk about fair fashion in India". Mintlounge. 2020-12-12. Retrieved 2021-06-26.
  8. "A Melange of Indian craft and royalty". 27 August 2021. Retrieved April 17, 2022.
  9. "'Would love to dress up Rekha': Designer Leena Singh". 22 September 2021. Retrieved 18 April 2022.
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