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Lesara

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Former clothing e-commerce site
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Lesara
Company typePrivately held company
IndustryFashion
Founded2013
FounderRoman Kirsch
HeadquartersBerlin, Germany
Number of locations24 (Europe) (2017)
Area servedEurope
Key peopleRoman Kirsch, Founder and CEO
Robin Müller, Co-Founder and CTO
Matthias Wilrich, Co-Founder and COO
Revenue€75 million (2016)
Websitewww.lesara.com

Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy.

History

Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller. The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China.

In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.


Retail

Main article: Agile retail

Lesara was one of the first companies that used the concept of agile retail within the fashion industry. Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles. The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends.

Criticism

In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016.

In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland.

In early 2018, Manager magazin reported that Lesara inflated revenue figures by not accounting for returns.

References

  1. Michelle, Kuepper (2014-01-13). "Seven-figure funding for Lesara – the online store for discount products". Retrieved 2017-07-07.
  2. Peter, Maxwill (2015-11-02). "Kleider geil". Der Spiegel. Retrieved 2017-07-07.
  3. "Lesara » Corporate Website". Lesara. Retrieved 15 August 2017.
  4. Nadine, Bayle (2017-06-26). "Lesara, pionnier du prêt-à-porter prédictif". Le Monde. Retrieved 2017-07-07.
  5. ^ "Das Wunderkind muss Insolvenz anmelden". manager magazin. Retrieved 11 November 2018.
  6. ^ Chloe Gendron,"Lesara: Using Technology To Make Fast Fashion Faster". techcrunch.com. 13 June 2016. Retrieved 6 August 2016.
  7. "Online Fashion Store Expands to 16 Countries in Europe". techcrunch.com. 4 December 2015. Retrieved 6 August 2016.
  8. "Lesara hat Insolvenz beantragt | MDR.DE". www.mdr.de. Archived from the original on 2018-11-10.
  9. Craig Guillot, "Lesara Uses Agile Management and Data to Meet Retail Fashion Trends". insights.samsung.com. Retrieved 6 August 2016.
  10. Nadya Khoja, "Changing Clothes: How Agile Retail is Disrupting the Fashion Industry", business.com, July 20, 2016.
  11. Francois, Badenhorst (2017-02-13). "How Lesara increased its sales by 175% to a 'high double-digit million'". Retrieved 2017-07-07.
  12. "toptestsieger.de vor Gericht - Ein Rückblick auf 2016". toptestsieger.de (in German). 2017-03-17. Retrieved 2017-07-14.
  13. "Landgericht Köln, 28 O 448/15". Retrieved 14 July 2017.
  14. Haefely, Andrea (13 September 2016). "Billigware mit Pseudorabatt". beobachter.ch.
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