| Country |  Israel |
|---|---|
| Broadcast area | Nationwide |
| Headquarters | Tel Aviv, Israel |
| Ownership | |
| Owner | NOGA Communications RGE Group |
| Sister channels | FOMO HOT HOT Buzz Knesset Channel Arutz HaYeladim Sports Channel Vamos Yoyo |
| History | |
| Launched | August 17, 2003; 21 years ago (2003-08-17) |
| Links | |
| Website | Arutz HaYeladim |
Logi (Hebrew: לוגי, is an Israeli children's cable television channel owned by RGE Group, through subsidiary NOGA Communications Limited. It specializes primarily in scientific and educational content aimed at children and teenagers.
History
On August 14, 2003, the cable companies (in the process of merging to form HOT) announced the launch of a new channel from Noga Communications for August 17. The channel was set to provide educational content aiming primarily at the 6-12 demographic, which is the prime demographic of its sister channel Arutz HaYeladim. Logi was made available on channel 7 of the digital platform, which was set to be occupied by a news channel, which ultimately never launched. The slot also coincided with Arutz HaYeladim and Channel 8, enabling Noga to have three consecutive channels on cable line-ups. The channel broadcast between 6am and 8pm and was available as part of the enhanced children's package. 80% of the content was in the Hebrew language with a substantial amount of local programming dedicated to the Israeli cultural landscape, such as the language, places in Israel and Israeli inventions. Foreign programs in Hebrew were also part of the schedule, mainly documentaries, as well as an evening slot for families. Among its launch programming was original program Two Experts and a Fool hosted by Shai Avivi and reruns of the French educational series Once Upon a Time..., first broadcast by IETV. In total, Noga Communications would broadcast 250 hours of new content a year, of which 150 hours were in Hebrew.
On July 18, 2007, the channel announced that it would start broadcasting on the Yes satellite platform on channel 48 from August 1. By then, the channel was broadcasting from 6am to 9:30pm; ending at 10:30pm on holidays. Original content at the time included The Logicons, a series of two-minute shorts on basic concepts of various fields, and Ma Shlomo?, a period comedy series combining Biblical characters (centered on King Solomon portrayed by actor Avi Greinik).
In 2009, Logi adopted a new logo inspired by the speech bubble from Arutz HaYeladim, making it a thought bubble, under the concept of childhood curiosity conveyed in its programming.
RGE suspended the broadcast of its two children's channels on Yes on January 1, 2017, due to a carriage conflict. To fill the void, the owner of Hop! launched WIZ!, a channel with the same profile as Logi. HOT later lost the channel on January 1, 2018, making the channel exclusive to Cellcom TV and Partner TV. HOT filled the void with new channels created by Haim Slutsky. On December 26, 2019, Logi's original productions were made available on Yes STORE's VOD service. The channel resumed broadcasting on linear and VOD on HOT on February 20, 2023, after a new agreement with RGE.
References
- Aviva Kroll, The cable companies launch a science and education channel for children - "Logi", on the Globes website, August 14, 2003
- Lior Liberovsky, Logi - Now also on yes, on the Walla website, July 18, 2007
- Yael Thana-Shafrir, Logic Channel Launches New Graphic Packaging, on the News1 First Class website, September 7, 2009
- Noa Price, Divorcing RGE: Yes launches 2 new children's channels, on the Walla website, December 11, 2016
- Noa Price, After the Yes Farewell: RGE's Children's Channels Will Be on Cellcom TV, on the Walla website, September 24, 2017
- After 28 years of broadcasting - HOT intends to take down the children's channel; it will be replaced by a channel produced by Haim Slutsky, on the Calcalist website, July 27, 2017
- The best series from the Arutz HaYeladim and Logi now on VOD KIDS STORE on the yes website
- HOT viewers earn huge profits: launches four new TV channels, on the Ace website, February 19, 2023
External links
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