| Founded | May 2017; 7 years ago (2017-05) in Lagos, Nigeria |
|---|---|
| Founder | Bugwu Aneto-Okeke |
| Fate | Active |
| Headquarters | Houston, Texas, United States |
| Website | madsolutions |
Measurable Accurate Digital Solutions (doing business as M.A.D Solutions) is a Nigerian music distribution company founded in 2017 by Bugwu Aneto-Okeke.
History
M.A.D Solutions was established by Bugwu Aneto-Okeke in May 2017 in Lagos and started off by securing licensing agreements with Apple Music and YouTube. Aneto-Okeke then partnered with Merlin to explore more licensing rights. In 2021, the headquarters was moved to Houston, Texas.
M.A.D Solutions distributes contents using digital service providers (DSPs) such as Spotify, Boomplay, Ayoba, Audiomack, Triller, and TikTok.
As of 2023 M.A.D Solutions has amassed over 3 billion streams across its DSPs.
Services
M.A.D Solutions distributes audio and video contents in over 45 distributions services across different genres.
Through ENGAGE, a record label and subsidiary of MAD Solutions, through a partnership with Chordcash and Artsplit, MAD Solutions allows fans to support their artist. Engage as a record label and talent incubator offer a 360 label service to artist.
M.A.D Solutions distributes music for Afrobeats artists such as Runtown, Phyno, Flavour, Ric Hassani, Simi and Nigerian gospel artists such as Mercy Chinwo and Moses Bliss.
References
- ^ Luqman, Aisha (24 October 2024). "Bugwu Aneto-Okeke's impactful stride in music business". This Day. Retrieved 28 October 2024.
- ^ Babatunde, Ibrahim (24 January 2024). "The state of music distribution in Nigeria". Nigerian Tribune. Retrieved 28 October 2024.
- ^ lyanu, Awolamo (24 February 2023). "Top five music distribution channels in Nigeria". The Guardian. Retrieved 28 October 2024.
- Fayose, Peace (24 August 2022). "The Unsung Heroes of Afrobeats Evolution". Daily Times. Retrieved 28 October 2024.
- ^ Oyeleye, Isaac (14 February 2023). "M.A.D Solutions: Beyond Music Distribution". TheNEWS Magazine. Retrieved 28 October 2024.
- Emmanson, Jerry. "The Revolutionary Role of Music Distribution". Leadership. Retrieved 6 November 2024.