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A meme hack is changing a meme to express a point of view not intended or inherent in the original image, or even opposite to the original. The meme can be thoughts, concepts, ideas, theories, opinions, beliefs, practices, habits, songs, or icons. Distortions of corporate logos are also referred to as subvertising. Another definition is: "Intentionally altering a concept or phrase, or using it in a different context, so as to subvert the meaning."
See also
- Adbusters
- Détournement
- Doppelgänger brand image
- Subvertising
- Culture jamming
- Cultural criticism
- Merry Pranksters
- Pepe the Frog
- Popular culture
- Reality hacking
- Schwa (art)
- Veterans of Future Wars
- Yippies
Notes
- See also Stephen Downes, Hacking Memes (First Monday, volume 4, issue 11) for a detailed description of meme hacks.
- "Meme hack". samizdata.net. 2012-07-27. Archived from the original on 2012-07-27. from Samizdata
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