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Microbrand watches

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Type of wristwatch company with low output
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Microbrand watches are wristwatches produced by small, independent watch companies.

History

The term "microbrand" is usually synonymous with the microbrand watch industry, though it can also be more widely used to describe any small-scale brand that is likely only recognized in niche communities and among hobbyists.

The first microbrands debuted in the early to mid-2000s. With the advent of the Internet, brands were able to distribute watches directly to consumers within e-commerce, without taking on the overhead usually associated with luxury goods such as retail locations, marketing budgets, and other associated costs.

As a result, the prices of microbrand watches are generally significantly lower than luxury-tier watches, despite being produced in the same factories.

See also

References

  1. Wolf, Cam (19 April 2023). "Add one of these killer microbrand watches to your collection now". GQ. Retrieved 24 September 2024.
  2. Davis, Johnny (6 December 2022). "Small-Time Players: The Rise of Watch Microbrands". Esquire. Retrieved 24 September 2024.
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