Company type | Privately held company |
---|---|
Industry | Alcoholic beverages |
Founded | April 1, 1999 (April 1, 1999) |
Headquarters | Levittown, Pennsylvania, United States |
Area served | United States |
Website | mikeshard |
Mike's Hard Lemonade Co. is an alcopop supplier based in Levittown, Pennsylvania. It is part of Badlands Beverage Brands, Inc. as of 2017. Founded in 1996 and brought to the US in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade. Mike's partnered with the United Service Organizations in 2018, donating $250k.
References
- Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes. Archived from the original on 2024-02-01. Retrieved 2018-05-21.
- "Always One Step Ahead". mabrewing. Archived from the original on 2024-07-18. Retrieved 2024-12-23.
- "Mike's Hard Lemonade Extends The 'Bright Side'". www.mediapost.com. Archived from the original on 2022-01-28. Retrieved 2022-01-28.
External links
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