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Nuestra Belleza Baja California Sur 2010, was a pageant held at the Balneario El Coromuel in La Paz, Baja California Sur on May 21, 2010. At the conclusion of the final night of competition, Karen Higuera of San Antonio was crowned the winner. Higuera was crowned by outgoing Nuestra Belleza Baja California Sur titleholder, Giovanna Martínez. Twelve contestants competed for the state title.